Wow, thanks to everyone who answered our 2 quick questions to help shape our up and coming product the evidence-based Tourism Marketing Plan Blueprint™. What an amazing result. We had nearly 200 separate answers on those 'top 2 questions' from you.If you didn't get a chance to fill out the survey , our question was: "What are your two top questions about marketing planning for travel and tourism in 2016 that we absolutely NEED to answer in our Tourism Marketing Plan Blueprint™?"I love doing these exercises. They are so insightful and … [Read more...]
Riding the Google Travel Roller Coaster
Last week I came across an article that reported how Google had had virtually made organic search results irrelevant on mobile. This of course threw me into a bit of a spin. Did it mean that we all had to pay to be shown on Google these days? It is what we all fear, deep down. However, there was a mention at the end of this article that it was an experiment and that we were not sure if this was going to be the status quo forever. So I contacted David Amerland over the weekend to get some clarification. He also said that Google is always … [Read more...]
The Traveller Path To Purchase
Does your brand connect with your potential customer at each stage of the Traveller Path to Purchase? … [Read more...]
Mobile Travel Research Statistics
I have just completed a round road-trip if from Sydney to Melbourne and back to Sydney over the Christmas Holiday period. It made me realise that many travel and tourism operators are still NOT mobile-optimised. I also noticed this in the USA a few months ago. It drives me crazy. Imagine what it is doing to your customers. Google will now penalise your website if it is not mobile-friendly. So this means, if your competitor is mobile-friendly and you are not, your competitor will be presented before you, no matter how fancy your site is on … [Read more...]
Indian Outbound Tourism White Paper
India is the flavour of the year for us at MyTravelResearch.com after we were invited to attend an Australian government trade mission earlier in the year. And you are our lucky beneficiary for this Indian Outbound Tourism White Paper produced by MyTravelResearch.com. Carolyn Childs, CEO Bespoke Research, has authored this white paper that we released with our friends at PATA. Free Indian Outbound Tourism White Paper And visit our other Indian outbound market posts here. We have to build a huge resource on the Indian outbound tourism … [Read more...]
Learn from Tourism Australia Social Media Guru – Jesse Desjardins
Jesse Desjardins is the Global Manager, Social & Content, Tourism Australia. He has also been identified as one of the world's top 10 Destination Marketers. Jesse has just completed a thesis that is a must-read for any aspiring or seasoned destination marketer. It takes us through lessons learned from the iconic shrimp on the barbie campaign advertisement which was part of the Wonders Down Under campaign in the 1980s by the then, Australian Tourist Commission. In his thesis, Jesse shows us how it wasn't just all about "Hoges'. We … [Read more...]
MICE Business: Do You Really Understand Your MICE Customer?
Not winning as many Meetings, incentives, conferences, and events (MICE) business as you would like? You need to understand your MICE customer. It’s the oldest saying in marketing that you need to know your customer. Yet I continue to see hotels, venues, and destinations that make elementary mistakes in their relationships with MICE buyers because they don’t understand their needs. One of the most common mistakes is to focus solely on the end consumer: the company for whom the event or incentive trip is being organised. And worse, solely on … [Read more...]
Cashed Up, Time Rich – The Travelling Senior
Senior Tourism - Did you know, that in our lifetime, we will never see another demographic that has as much disposable cash to spend and as much free time as our current seniors? Between us at MyTravelResearch.com, we have interviewed, researched, and 'studied' thousands of seniors and their travelling habits. How they plan, their pain points, and what excites them. They have big dreams and a bucket list to smash. Yet, I still see the travel industry not really taking them seriously. Still talking to cringe-worthy stereotypes that … [Read more...]
FREE Luxury Travel Trends White Paper
It's exciting times for MyTravelResearch.com in the Luxury Travel trends space. We recently announced our partnership with Luxperience to create a new and exciting Insights to Action report into the minds of luxury buyers and consumers. You can find more information here In the meantime, we have just published a free report on Luxury travel for you to download. Free Luxury Travel Trends and Insights White Paper In this report, we define what luxury travel is and we explore who is the luxe consumer. We show you how to connect with them in … [Read more...]
Learn the Benefits of Marketing Persona
As a tourism professional, you’re stretched for time, budgets are tight and you have competing stakeholder needs so marketing persona will be out of your ideas yet. You may not have the time to trawl through hours and hours of research to create and trends to create a best practice and innovative marketing plan. Here is the secret: All successful marketing strategies begin and end with the CUSTOMER. As busy tourism marketing professionals, it is easy to forget. Your customer is absolutely central to your marketing NOT your product or … [Read more...]
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