Standing on the 'stand on the shoulders of giants'. Over the years, I've been privileged to work with or learn from some of the great minds in tourism marketing. In particular, I've learned a great deal from my former business partner Bronwyn White over the years. She's introduced me to some great gurus including Neil Patel, thus making our business more resilient as I take on this element. Thanks to this I read this fabulous piece where he outlines his 34 principles of marketing. If you've read my blog on strategy earlier, you'll know I'm … [Read more...]
‘The Ladies’ Excuse Me’: one of #toilettourism’s biggest challenges
Over the years of looking at the phenomenon that is #toilettourism, one of the questions that perennially arises is the issue of why queues for the womens' toilets are so much longer than mens'. Every time we do research on events, this topic comes up. So we were delighted to be asked by ABC Radio in Adelaide to talk about the subject. Clearly there are other people out there who are passionate about it as the piece was triggered by an article written by Lisel O’Dwyer, Senior Lecturer in the School of Social and Policy Studies at Flinders … [Read more...]
Is luxury travel really that unique?
I’ve just finished researching a whitepaper on luxury travel ahead of launching our exciting Luxperience MyTravelResearch.com luxury travel research. So I was really delighted when Australian public broadcaster SBS showed a two-part story from the BBC/Tern Television on ‘The Story of Luxury’. It’s one of the nice things about being a researcher is that business and pleasure so often intermingle. The series starts with concepts of luxury from Ancient Greece and then looked at how these evolved both there and in the European Middle Ages. It was … [Read more...]
FREE Luxury Travel Trends White Paper
It's exciting times for MyTravelResearch.com in the Luxury Travel trends space. We recently announced our partnership with Luxperience to create a new and exciting Insights to Action report into the minds of luxury buyers and consumers. You can find more information here In the meantime, we have just published a free report on Luxury travel for you to download. Free Luxury Travel Trends and Insights White Paper In this report, we define what luxury travel is and we explore who is the luxe consumer. We show you how to connect with them in … [Read more...]
Are You Asking the Right Questions in Your Tourism Business Strategy?
It’s likely no one needs reminding that 2014 was the centenary of the outbreak of World War I. This anniversary leads to a flood of books on the subject with two that seemed to be consistent winners in the reviewers’ eyes: The War that Ended Peace by Margaret Macmillan and The Sleepwalkers by Christopher Clark. ‘The Sleepwalkers’ is next on my reading list, but I can certainly highly recommend ‘The War that Ended Peace’. One of the most fascinating elements of the book (plot spoiler) is the extent to which policymakers on all sides in Europe … [Read more...]
ANZAC Day Reflections for Business and Tourism
Each year I revisit this post around Anzac Day (25th April). Every ANZAC day reflections / lesson is still valid. In 2021, these lessons are perhaps more valid than ever as we tackle the largest pandemic since the Spanish Influenza pandemic that followed World War One. I'd love your feedback - which tourism lessons resonate for you? Powerful experiences lead to deep reflection In September 2012, I visited the Gallipoli peninsula and the sites of the Gallipoli offensive. It was for me an incredibly moving experience. My grandfather … [Read more...]