As a tourism professional, you’re stretched for time, budgets are tight and you have competing stakeholder needs so marketing persona will be out of your ideas yet. You may not have the time to trawl through hours and hours of research to create and trends to create a best practice and innovative marketing plan.  Here is the secret: All successful marketing strategies begin and end with the CUSTOMER. As busy tourism marketing professionals, it is easy to forget.  Your customer is absolutely central to your marketing NOT your product or … [Read more...]