Does your brand connect with your potential customer at each stage of the Traveller Path to Purchase? … [Read more...]
How Travellers Plan and Book Their Trip
In this recorded webinar we take you through the journey of what happens when travellers start dreaming of a holiday right through to their post holiday sharing. You will see that content is crucial to your tourism and marketing strategy.We also show you some cases of where it is done well.Press the play button on top of the travelling pooch.[icon name="fighter-jet" class=""] Do you want to hear more from us? Want to be kept up to date with the latest travel and tourism insights? Join Our Mailing List. Every 2 weeks, we send the latest … [Read more...]
How to Engage with Booming Tech-Savvy Indian Travellers
One of the great side benefits of participating in Australia Business Week in India earlier this month was the chance for some ‘ethnographic’ observation of this exciting source market. One of the most noticeable observations we have made has been around the Indian travellers market’s tech-savviness. A jointly-published report from the Internet and Mobile Association of India (IAMAI) and IMRB (Indian Market Research Bureau) International stated that India was expected to surpass the US as the second-largest internet user base globally, behind … [Read more...]
The Travel Path To Purchase – Dreaming
Parks Canada has just announced that it will be putting Wifi into Canada’s National Parks. This has provoked a flurry of debate. Surely the point of a National Park is to enjoy wilderness and undisturbed by emails or the need to connect? After all, we now recognise Nature-Deficit Disorder as a condition and JWT identifies Mindful Living as a key trend. SHARING SPURS DREAMING But I’m going to disagree - this is a fantastic initiative. Sharing has a strong role in driving conversion across the Path to Purchase. Over the years I’ve worked … [Read more...]
How to Increase Yield and Customer Loyalty Once they Booked
Path to Purchase: Anticipating Part 2 Over the years I have looked at both the path to purchase and the total journey experience for a variety of clients across the tourism industry. But one of the most exciting moments actually dates back to some work I did for a regional area in NSW, Australia back in 2004. … [Read more...]