MyTravelResearch.com

Easy to use market research and marketing tools for the travel and tourism industry.

  PRICING       LOG-IN
  • Home
  • Blog
  • Subscribe to Travel Trend Reports
  • Insight to Action Products
    • Tourism Marketing Plan Blueprint
    • Tourism Marketing Plan LITE
  • Consulting
  • My Travel Research
  • About Us
    • Our Vision
    • Our Privacy Policy
    • Premium Membership FAQs
  • Testimonials
  • Contact
You are here: Home / Archives for Tourism marketing

What’s keeping the tourism industry awake at night? Survey

by Carolyn Childs Leave a Comment

A time of exceptional challenge - and opportunity - for tourism It is likely that this is the most challenging time the global travel and tourism industry has faced. But times of crisis can also be times of incredible opportunity and also be a crucible for innovation. Finding the right innovation requires a deep understanding of where the pain points are.  We'd like to know your pain points So MyTravelResearch.com and The B Hive are trying to understand how local government, Regional and Local Tourism Associations/DMOS are navigating the … [Read more...]

Filed Under: Blog, Free Content Tagged With: Destination Marketing, destination research, Tourism Innovation, Tourism marketing

Our International Toilet Tourism Awards – Now Open

by Carolyn Childs Leave a Comment

When it comes to toilets, you just have to time it right. That's why we have new timings for our International Toilet Tourism Awards (ITTA). Now in their 3rd year, the awards celebrate the world’s best destination toilets by recognising their role in attracting visitors and providing vital economic support to communities.    Previous winners have included Dunnies with a Difference from Queensland, Australia and the James Bond Loo in Piz Gloria, Switzerland. New dates, new partner The new date is timed to celebrate the Awards’ Partnership with … [Read more...]

Filed Under: Blog, Free Content Tagged With: Accessible Tourism, Destination Marketing, Toilet tourism, Tourism marketing

Why it’s time to dump the ‘key ratings demographic’

by Carolyn Childs 2 Comments

Economic power is not where marketers think it is A few days ago, Mumbrella Asia published an article summarising a keynote by Ad Contrarian Bob Hoffman’. In it, Hoffman questioned why marketers are fixated on a youth demographic when women over 50 control 95% of household expenditure. The statistics on this generation should be a marketer’s dream.  Not only is the Baby Boomer cohort large, it’s disproportionately wealthy. The US Boomer generation on its own constitutes the third largest economy in the world (if it were a country only US and … [Read more...]

Filed Under: Blog, Free Content Tagged With: marketing, marketing persona, Seniors travel research, Tourism marketing

7 Key Tourism Marketing Principles to Stick To

by Carolyn Childs Leave a Comment

Standing on the 'stand on the shoulders of giants'.  Over the years, I've been privileged to work with or learn from some of the great minds in tourism marketing. In particular, I've learned a great deal from my former business partner Bronwyn White over the years.  She's introduced me to some great gurus including Neil Patel, thus making our business more resilient as I take on this element. Thanks to this I read this fabulous piece where he outlines his 34 principles of marketing. If you've read my blog on strategy earlier, you'll know I'm … [Read more...]

Filed Under: Blog, Free Content Tagged With: Content Marketing, Tourism Branding, Tourism marketing, Tourism strategy

Paris Syndrome vs. Nashville Syndrome in tourism

by Carolyn Childs Leave a Comment

Paris Syndrome vs. Nashville Syndrome Image 1

Paris Syndrome: Sometimes we need to be careful what we wish for   When I conducted a long-term brand tracking studies in both the airline industry and for destinations and destination marketing, I noticed that the Japanese consistently rated everything to do with France very positively.  For many Japanese people France, and particularly Paris, form an ideal of a destination – representing civilisation, beauty and culture. But when Japanese people visit Paris, some suffer a severe disappointment.  Real life Paris is grittier and … [Read more...]

Filed Under: Blog Tagged With: Cultural tourism, Destination Marketing, Digital Marketing For Tourism, Tourism marketing, Tourism Research

The Whys and How of Regional Branding

by Carolyn Childs Leave a Comment

The whys and how of regional branding Image

In this guest posting, our intern from the US Angelina Colone reflects on what she’s learnt about regional branding during her time with us If you don't already have a brand - it's time to get one Currently, encouraging growth in regional travel is a hot topic around the world – especially as many iconic destinations face the risk of over-tourism. In Australia, it is high on the political agenda, but Visit Britain has launched a campaign to drive regional dispersal. At MyTravelResearch.com we have focused on this idea for a while (for … [Read more...]

Filed Under: Blog Tagged With: regional tourism, Semantic Search, Tourism Branding, Tourism marketing

The Evolution of Tourism Marketing: Artificial Intelligence in Tourism

by Bronwyn White 1 Comment

Artificial Intelligence Tourism Marketing

The term ‘Artificial Intelligence’ is as amazing and technologically advanced as it sounds. We have been hearing it for years in movies and documentaries, but now artificial intelligence is present in the real world and is affecting our everyday lives and the evolution of tourism marketing. This extends through to tourism marketing and the travel and tourism industry in general. I tackled this topic recently on our successful Tourism Marketing Convention, together with my co-director Carolyn Childs and our clients. We discussed the development … [Read more...]

Filed Under: Blog Tagged With: Artificial Intelligence, Content Marketing, Semantic Search, Tourism marketing

How tourism businesses can profit in our ‘post truth’ world

by Carolyn Childs 1 Comment

Post truth for the Travel Industry

In 2016, a new word entered the English language: post-truth.  In fact, it was Oxford Dictionaries’ word of the year.  It reflected the idea ‘objective’ facts no longer matter as much as what we believe is true based on what ‘ought’ to be true. Actually, this is the culmination of many years of psychological research in which we understood that consumers fit things into a narrative they already have. One common cognitive bias is what’s called confirmation bias: that we are more likely to believe things that confirm what we already thought than … [Read more...]

Filed Under: Blog Tagged With: Content Marketing, Tourism Branding, Tourism marketing, Tourism trends

Is your tourism business ready for a seismic shift in demographics?

by Carolyn Childs Leave a Comment

Pick your metaphor: Demographic tsunami or seismic shift .   Whatever you choose, the largest shifts in demographics we may ever have seen are coming to your key markets. The overlap between demographics and generations that govern most marketing assumptions (e.g. that Millennials are Youth travellers) are changing. Whatever demographics you target, be it  Baby Boomers, Millennials, Gen Z or Chinas 90s kids, you need to understand what is about to happen.  To help you understand the implications, MyTravelResearch.com has worked with PATA to … [Read more...]

Filed Under: Blog, Free Content Tagged With: Demographics, Destination Marketing, Gen Y, Gen Z, Millennials, Seniors travel research, Tourism marketing, Travel research

Why should businesses conduct tourism research?

by Carolyn Childs Leave a Comment

One of the great founding narratives of business is that of the millionaire or billionaire who didn’t do any research because they had a great vision. The story is often supported by the Henry Ford quote that if he had asked the customer what they wanted they would have said faster horses. In this article, we will discuss why and how should businesses conduct tourism research. If anything in our ‘post truth’ world that story has got even stronger: for some people evidence no longer matters. And it is true, that there are occasionally … [Read more...]

Filed Under: Blog Tagged With: Tourism marketing, Tourism Research, Travel research

  • 1
  • 2
  • 3
  • Next Page »

Search

Our Latest Report

Our Latest Report

Events and Webinars

Member Events and Webinars graphic for sidebar widget image

Marketing Plan Blueprint

Marketing Plan Blueprint

Sign Up

 
Fill out the form to receive our actionable insight.
 
 

Latest Tweets

  • Nothing to add!!!! https://t.co/IPCyayXljr

    2 months
  • What can I say ? https://t.co/mcHdr7EU4r

    2 months
  • Very 😄 to join @SiteMinder_News tomorrow to chat changing #travel needs and explore new #tourism horizons 🌅 at 11am… https://t.co/zWFNlKFJdp

    4 months
  • Citizen future: Why we need a new story of self and society https://t.co/WSuU5iRUlX via @BBC_Future

    6 months

© Copyright 2023 My Travel Research · Tourism & Marketing · All Rights Reserved