Have we reached the end of the road for the Grey Nomad experience? In this post, we look at what's really going on for this important market It's almost too obvious to be worth saying that everything has been upended by covid-19. Currently, Australians are trapped not just within their national borders but their own states. NT has said that its borders may not open until 2022. And we’ve been hearing about the devastation of retirement savings for older travellers. And of course, we know that being older is strongly correlated to being … [Read more...]
Cashed Up, Time Rich – The Travelling Senior
Senior Tourism - Did you know, that in our life time, we will never see another demographic that has as much disposable cash to spend and as much free time than our current seniors? Between us at MyTravelResearch.com, we have interviewed, researched and 'studied' thousands of seniors and their travelling habits. How they plan, their pain points, what excites them. They have big dreams and a bucket list to smash. Yet, I still see the travel industry not really taking them seriously. Still talking to cringe-worthy stereotypes that … [Read more...]