One of the great side benefits of participating in Australia Business Week in India earlier this month was the chance for some ‘ethnographic’ observation of this exciting source market. One of the most noticeable observations we have made has been around the Indian travellers market’s tech-savviness. A jointly-published report from the Internet and Mobile Association of India (IAMAI) and IMRB (Indian Market Research Bureau) International stated that India was expected to surpass the US as the second-largest internet user base globally, behind … [Read more...]
VFR Tourism from India: A Moveable Feast
India and Australia share many things including the same national day (26th January). As we had back from the holidays, discussions around the MyTravelResearch.com barbecue have focused on the many reasons why Australia should encourage more friends and family visits (VFR travel) from India In the travel industry, the Indian market keeps on giving due to its size: UNWTO forecasts 50 million outbound visits by 2020. And in our case, there’s the loyalty factor. Based on 2013 figures, 47% of arrivals to Australia are repeat visitors. In the … [Read more...]