Culture and heritage tourism plays a critical role in building the visitor economy and goes even beyond that. A recent survey showed that over 50% of respondents polled agreed that history and culture are strong influences on their choice of holiday destination. Culture and heritage tourism is a fast-growing and high-yielding sector Statistics also indicate that culture and heritage tourism continues to grow as rapidly, especially in OECD and APEC regions. We estimate the direct global value of culture and heritage tourism to be well over … [Read more...]
2021 International Toilet Tourism Awards are now OPEN!
Our 2021 International Toilet Tourism Awards are open for business. Yes, it's time to talk dirty again! Or maybe that should be clean? Why should you enter? Here's 3 great reasons: Toilets are a key brand asset for tourism Over the years at MyTravelResearch.com we have seen how important great toilets are as a brand asset. They literally tell customers whether or not your destination or business is thriving. Indeed as Ged Brown of the Low Season Traveller Podcast mentioned when we caught up on the awards last week that is … [Read more...]
Are you leaving $$$ on the table?
As the worst year, the tourism industry has ever seen in peacetime draws to a close, many businesses are fighting for survival. Every dollar matters But many tourism businesses are unwittingly missing out on opportunities to maximise their revenue. So we were super excited when Tamie Matthews of RevenYou agreed to share her insider tips on optimising your revenue management. Think of her as the dollar whisperer... Whilst Tamie mostly works with accommodation provides, we reckon her tips and tricks can help any tourism business unlock extra … [Read more...]
Why MyTravelResearch.com supports the Uluru Statement from the Heart
A time to celebrate At the time of writing it is #NAIDOC week. A time to 'celebrate the history, culture and achievements of Aboriginal and Torres Strait Islander peoples'. Normally held in July, the pandemic lead to it being moved to November. This year's theme (shown opposite), is 'Always was, Always Will be' and celebrates the continuing connection to place of Australia's indigenous peoples over at least 65,000 years. Australia's indigenous cultures are truly unique and magical. Experiencing them can create some of the deepest and … [Read more...]
The Post-Covid Future for Grey Nomads
Have we reached the end of the road for the Grey Nomad experience? In this post, we look at what's really going on for this important market It's almost too obvious to be worth saying that everything has been upended by covid-19. Currently, Australians are trapped not just within their national borders but their own states. NT has said that its borders may not open until 2022. And we’ve been hearing about the devastation of retirement savings for older travellers. And of course, we know that being older is strongly correlated to being … [Read more...]
What’s keeping the tourism industry awake at night? Survey
A time of exceptional challenge - and opportunity - for tourism It is likely that this is the most challenging time the global travel and tourism industry has faced. But times of crisis can also be times of incredible opportunity and also be a crucible for innovation. Finding the right innovation requires a deep understanding of where the pain points are. We'd like to know your pain points So MyTravelResearch.com and The B Hive are trying to understand how local government, Regional and Local Tourism Associations/DMOS are navigating the … [Read more...]
Our International Toilet Tourism Awards – Now Open
When it comes to toilets, you just have to time it right. That's why we have new timings for our International Toilet Tourism Awards (ITTA). Now in their 3rd year, the awards celebrate the world’s best destination toilets by recognising their role in attracting visitors and providing vital economic support to communities. Previous winners have included Dunnies with a Difference from Queensland, Australia and the James Bond Loo in Piz Gloria, Switzerland. New dates, new partner The new date is timed to celebrate the Awards’ Partnership with … [Read more...]
Content Marketing Can Make Your Tourism Business Resilient
When the going gets tough, the tough (should) get marketing We in the tourism industry can sometimes feel life is really hard for us. The pressure can feel unremitting: economic pressure shocks like terrorism (I am writing this a few weeks after the attacks on New Zealand and Sri Lanka). So when I am advising small businesses and destinations, they’ll often say they find it hard to find the time to do marketing. In particular, time to do marketing consistently i.e. the regular posting of videos, newsletters etc., But there is one very good … [Read more...]
Why it’s time to dump the ‘key ratings demographic’
Economic power is not where marketers think it is A few days ago, Mumbrella Asia published an article summarising a keynote by Ad Contrarian Bob Hoffman’. In it, Hoffman questioned why marketers are fixated on a youth demographic when women over 50 control 95% of household expenditure. The statistics on this generation should be a marketer’s dream. Not only is the Baby Boomer cohort large, it’s disproportionately wealthy. The US Boomer generation on its own constitutes the third largest economy in the world (if it were a country only US and … [Read more...]
7 Key Tourism Marketing Principles to Stick To
Standing on the 'stand on the shoulders of giants'. Over the years, I've been privileged to work with or learn from some of the great minds in tourism marketing. In particular, I've learned a great deal from my former business partner Bronwyn White over the years. She's introduced me to some great gurus including Neil Patel, thus making our business more resilient as I take on this element. Thanks to this I read this fabulous piece where he outlines his 34 principles of marketing. If you've read my blog on strategy earlier, you'll know I'm … [Read more...]
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