I have just completed a round road-trip if from Sydney to Melbourne back to Sydney over the Christmas Holiday period. It made me realise that many travel and tourism operators are still NOT mobile optimised. I also noticed this in the USA a few months ago. It drives me crazy.
Imagine what it it is doing to your customers. Google will now penalise your website if it is not mobile friendly. So this means, if your competitor is mobile friendly and you are not, your competitor will be presented before you, no matter how fancy your site is on desktop.
Many hotels, restaurants and cafes missed out on my business over the last couple of weeks purely because of this. It was just too hard and I was just too impatient. Like many of your customers, I got really annoyed if a website was not mobile friendly, so I went to one that was. It also meant I discovered some really cool places I had never been to before.
So, for the doubters, unawares, too busys or lazys we have put together a few stats on mobile to help get you on the way to being mobile optimised.