Learn from Tourism Australia Social Media Guru – Jesse Desjardins

Jesse Desjardins is the Global Manager, Social & Content, Tourism Australia.  He has also been identified as one of the world’s top 10 Destination Marketers.

Jesse has just completed a thesis that is a must-read for any aspiring or seasoned destination marketer.   It takes us through lessons learned from the iconic shrimp on the barbie campaign advertisement which was part of the Wonders Down Under campaign in the 1980s by the then, Australian Tourist Commission.

In his thesis, Jesse shows us how it wasn’t just all about “Hoges’.  We learn how we can apply some of the critical success factors of this campaign to our own social media campaigns today. 

For MyTravelResearch.com members, we were lucky enough to interview Jesse this week with the audio and transcripts available to our members.  In the interview, he talks about how you can apply the same structure to your social media campaigns as Tourism Australia does no matter how big or small you are.  Click here for access and make sure you have your log in handy.

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Carolyn Childs

Carolyn has spent more than 25 years’ helping businesses achieve their goals by using research and other evidence to guide strategy and planning – mainly in the aviation, travel and tourism fields.She has worked in more than 35 countries on every inhabited continent and brings a detailed understanding of customers and how to connect with them. As well as running her own businesses, she has worked for organisations such as the International Air Transport Association, TNS (the world’s largest custom research company) and the Travel Research Centre.

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