Listen to Carolyn Childs talk to The Australian Newspaper about seniors taking a gap year. Click here to listen. Do you want to hear more from us? Want to be kept up to date with the latest travel and tourism insights? Join Our Mailing List. Every 2 weeks, we send the latest practical insight for you to apply to your business and destination marketing. … [Read more...]
Clear As Mud Pricing Costs Tourism Businesses
Clear experience on Pricing in Tourism is more important than ever Introduction by Carolyn Childs, CEO: Back in 2013, MyTravelResearch.co Co-Founder Bronwyn White wrote a piece reflecting on the potentially $30,000 loss a poor experience on tourism pricing had cost a domestic caravan park. As part of our regular review of content, we recently went back to this piece with a view to whether it still had relevance. At MyTravelResearch.com we pride ourselves on producing evergreen content, but seriously the points in this 8-years-old article … [Read more...]
The Highs And Lows Of A Regional Road Trip
Every Christmas we drive to Melbourne with the kids to visit Mum and Dad so I get to reconnect with regional Australia. This is often with somewhat mixed feelings. I have worked with regional tourism for many years now in a marketing and market research capacity so I guess I travel not only as a 'traveller' but also with an eye on the game. Essentially what I notice, is there is so much opportunity for tourism businesses to shine and untapped opportunity. Here are a few of the highs and lows of my family road trip. Regional produce … [Read more...]
Seniors Travel – From Blue Rinse To Blue Skies
Our seniors travel research has been gaining an enormous amount of interest and publicity since we published it. The interest comes mostly from the mainstream press (it is a great story). We have been on TV, in all the national newspapers, and in marketing magazines, and positioned as being at the forefront of senior travel in Australia research. We have also had marketers from other industries look at the research. Oh yes, I think we had 1 article from a travel publication. I guess what is prompting me to write this article, is that we are … [Read more...]
Respect Your Customer – Lessons For Tourism From The Retail Industry
The dawn of the digital age in marketing is supposed to herald a new dawn in engaging with our customers. I truly believe this to be the case. But I have had two examples that remind me that, in both digital and offline marketing, sometimes you do need to go back to basics which includes giving respect to your customer. This is especially the case in the age of the ‘considered’ consumer who looks hard at how they spend their money. … [Read more...]
The Tourism & Travel Marketing Revolution: ZMOT
Welcome to our exploration of the digital era's impact on the travel and tourism industry through the lens of Zero Moment of Truth (ZMOT). As travelers increasingly turn to online resources to shape their journey, understanding and harnessing ZMOT becomes essential for marketers navigating this dynamic landscape. Last week, the Australian Bureau of Statistics (ABS) released some extraordinary figures: - In 2010-11, 79% of persons aged 15 years and over had accessed the internet in the previous 12 months - 68% of internet users had used the … [Read more...]
- « Previous Page
- 1
- …
- 9
- 10
- 11