We are a market intelligence company dedicated to helping the travel and tourism industry succeed.
We lead a global 'neural network': a virtual team of travel researchers and marketing specialists whose job it is to keep on top of traveller trends, opportunities and market changes so that you can have them at your fingertips when you need them.
Think of us as your secret superpower: by leveraging our insights you'll be empowered to make more confident decisions, overcome the 'loudest voices in the room' and thus achieve better results.
MyTravelResearch.com Travel Trends and Insights Hub Subscription
Through the MyTravelResearch.com premium travel trend subscription service, we help tourism businesses and destination managers grow their visitor economy by delivering evidence-based insight.
We offer a subscription service that delivers best in class travel research / insight reports every month (plus many more benefits)
Our traveller-centric reports and resources put the voice of the customer at the centre of decision-making and assist you with stakeholder and industry management.
Our ideal clients are destinations, business or tourism managers who want to unlock a minimum $30K a year of market intelligence and research about the travel and tourism industry to turbo-charge your decision-making.
You can use our reports to:
- Increase visitation
- Increase traveller spend
- Increase length of stay
- Discover new opportunities, niches
- Traveller trends and personas
- Uncover any threats that are looming - you don't know what you don't know
Our clients love the reports because it helps them have more control over marketing decisions, members and stakeholders.
"As a subscriber, expect to unlock your new $30 000 a year market research budget for a fraction of the cost." Find out how, here.
We have been feature in global press - both mainstream and travel industry.
We are recognised by the Australian government as one of Australia's best tourism exports.
We are showcased as one of Australia's finest tourism exports and featured in Austrade's Tourism and Destination Development suppliers brochure
A little bit more about the leader MyTravelResearch.com
Carolyn Childs | CEO, Strategist, Futurist
Carolyn has spent more than 30 years’ helping businesses achieve their goals by using research and other evidence to guide strategy and planning – mainly in the aviation, travel and tourism fields. She has worked in more than 35 countries on every inhabited continent and brings a detailed understanding of customers and how to connect with them. As well as running her own businesses, she has worked for organisations such as the International Air Transport Association, TNS (the world’s largest custom research company) and the Travel Research Centre. Her clients include blue chip names across the industry including Aer Rianta, Tourism Australia, TurEspana (Spanish national tourism organisation), Air New Zealand, Qantas and Emirates.
Her passion is making a difference and she does this by making research accessible and business focused. She co-created Domesticate™ (now owned by TNS) – one of the industry’s most respected sources of strategic direction for the Australian domestic tourism market.
She set up MyTravelResearch.com in 2011 to help fulfill this passion by making the tools, approaches and insights accessible to everyone.
Carolyn is a regular speaker at conferences. She is a Past President of the Asia Pacific Chapter of the Travel and Tourism Research Association, sits on the Advisory Panel for the World Tourism Association for Culture and Heritage (WTACH), is a Certified Member of the (UK) Market Research Society and has sat on the UNWTO Panel of Tourism Experts.
Contact us by phone or email if you would like to chat further about your tourism research or marketing requirements and business objectives.
For more information about our work and skills, check out our testimonials page.