It’s exciting times for MyTravelResearch.com in the Luxury Travel space. We recently announced our partnership with Luxperience to create a new and exciting Insights to Action report into the minds of luxury buyers and consumers which will be out in mid December 2015. You can find more information here
In the meantime we have just published a free report on Luxury travel for you to download.
Free Luxury Travel Trends and Insights White Paper
In this report we define what luxury travel is and we explore who is the luxe consumer. We show you how to connect with them in your marketing tactics.
Luxury has a perennial fascination for humans and the travel industry is no exception. But that fascination is easier to
recognise than to define. “Luxury, we all know what it is when we see it, but it’s almost impossible to define” notes Professor
Michael Scott in the Story of Luxury. Tourism New Zealand agrees: “It’s a very subjective term. Luxury to one person may
be very different to another.
We published this white paper in conjunction with our friends over at PATA. It is also available as a Visitor Economy Bulletin on the PATA website.
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