Last week I came across an article that reported how Google had had virtually made organic search results irrelevant on mobile. This of course threw me into a bit of a spin. Did it mean that we all had to pay to be shown on Google these days? It is what we all fear, deep down. However, there was a mention at the end of this article that it was an experiment and that we were not sure if this was going to be the status quo forever.
So I contacted David Amerland over the weekend to get some clarification.
He also said that Google is always conducting experiments on us – it was best to stick to the strategy of building trust, reputation and authority through content. It is likely he said, that things may change again.
Well, guess what, it has changed again, back to normal. So I have explained the roller coaster in a video here. Bron