Our annual update on social media statistics for tourism marketers is out! 2024's edition is our 7th in the series and we know it is one you love... In this dynamic digital landscape, social media continues to shape the way we connect, communicate, and consume information. Thanks to our wonderful content manager, Noe Cano, MyTravelResearch.com's carefully curated data and visually engaging graphics provide a snapshot of the latest trends, insights, and user behaviours across the current most-used social media platforms. Discover these … [Read more...]
Reflections for the end of 2023 – and 2024
As we come to the end of 2023 (how did that happen so quickly) we've been looking back and reflecting Lots of change, lots of challenges It's been a full on year around the world and in our trends analysis we have seen an unfolding polycrisis - climate change, wars, biodiversity collapse, uncertain economies, widening social outcomes. In Australia, we w ere devastated to see the referendum on a Voice to Parliament fail. But lots of hope too... But we have also seen signs of hope as communities come together, amazing individuals … [Read more...]
5 Tips for Tourism Marketers to Create Content that Engages and Converts
Although there are lots of good ideas The quality of the content will be the core of your campaign and is what will keep your audience coming back for more. It will also give your content vital trust, reputation, and authority in the ‘eyes’ of search engine bots. Google creates changes to its algorithm on a daily basis, but every update still has at its hear a focus on quality (from the user's perspective) and ‘on brand’ content. And quality content starts from a great idea. But how do you create a great idea? Ideation. There are several … [Read more...]
Calling tourism businesses, schools and students in Regional NSW – we’d like your views
We want to know where the gaps in training for tourism and hospitality are MyTravelResearch.com has been commissioned to survey Regional NSW businesses, schools and students on their views on careers and training options in tourism and hospitality. We are looking at whether there is interest in a Tourism and Hospitality Education Centre of Excellence located at an award-winning tourism attraction. If you are a tourism business, school, or student we would love you to answer a short survey. We are offering prize draws to all who … [Read more...]
How Culture and Heritage Tourism Boosts More Than A Visitor Economy
Culture and heritage tourism plays a critical role in building the visitor economy and goes even beyond that. A recent survey showed that over 50% of respondents polled agreed that history and culture are strong influences on their choice of holiday destination. Culture and heritage tourism is a fast-growing and high-yielding sector Statistics also indicate that culture and heritage tourism continues to grow rapidly, especially in OECD and APEC regions. We estimate the direct global value of culture and heritage tourism to be well over … [Read more...]
Local Tourism Marketing – The Low Hanging Fruit
Did you know that shopping and eating at restaurants / cafés are consistently rated as the top 3 activities that people partake in during a holiday or vacation? We often think travel is all about attractions, museums, and tours, however, Destination NSW tells us that the top 3 activities undertaken by domestic visitors (local tourism) to Sydney are: Eating out, dining at a restaurant or café Visiting friends and relatives Shopping for pleasure You will find that these stats are more than likely to be similar in your own city or … [Read more...]
Chatbots and the Travel & Tourism Industry
Chatbots for travel industry are vital because travellers are constantly increasing their information needs. Apart from the growing demand for more meaningful travel experiences, they also want travel destinations and businesses to meet the demand for communication and engagement—across all media and platforms. These communication and engagement needs include the whole spectrum; from traditional email marketing to social media such as Twitter and Facebook. But the latest trend in technology is happening elsewhere. Research shows that more … [Read more...]
2021 International Toilet Tourism Awards are now OPEN!
Our 2021 International Toilet Tourism Awards are open for business. Yes, it's time to talk dirty again! Or maybe that should be clean? Why should you enter? Here's 3 great reasons: Toilets are a key brand asset for tourism Over the years at MyTravelResearch.com we have seen how important great toilets are as a brand asset. They literally tell customers whether or not your destination or business is thriving. Indeed as Ged Brown of the Low Season Traveller Podcast mentioned when we caught up on the awards last week that is … [Read more...]
A Sustainability Student’s Take on the TTRA Conference
What does a travel and tourism conference have to do with sustainability? When Carolyn wanted me to attend the annual Travel and Tourism Research Association (TTRA) Conference, at first, I was a little skeptical. “What does travel and tourism have to do with sustainability?”, I thought. Still, I tried my best to keep an open mind. Initially not much - as an industry tourism is too traumatized Most of the webinars, of course, reflected on the travel and tourism industry’s experience through 2020, when the COVID-19 pandemic peaked. Most … [Read more...]
Why MyTravelResearch.com supports the Uluru Statement from the Heart
A time to celebrate At the time of writing it is #NAIDOC week. A time to 'celebrate the history, culture and achievements of Aboriginal and Torres Strait Islander peoples'. Normally held in July, the pandemic lead to it being moved to November. This year's theme (shown opposite), is 'Always was, Always Will be' and celebrates the continuing connection to place of Australia's indigenous peoples over at least 65,000 years. Australia's indigenous cultures are truly unique and magical. Experiencing them can create some of the deepest and … [Read more...]
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