Many of our travel research and marketing clients are starting to ask if they should be on Snapchat We are seeing a rapid rise in Snapchat usage and, not just in the youth sectors. With the rise, comes unique marketing opportunities to engage with yes, mostly Gen Z and Gen Y travellers, but an increasing number of 'older' travellers who are showing signs of taking up Snapchat. According to research from MoffettNathanson, Snapchat has already started to buck the stereotype. The firm found that the fastest growing cohort of Snapchat users is … [Read more...]
Learn from Tourism Australia Social Media Guru - Jesse Desjardins
Jesse Desjardins is the Global Manager, Social & Content, Tourism Australia. He has also been identified as one of the worlds top 10 Destination Marketers. Jesse has just completed a thesis that is a must read for any aspiring or seasoned destination marketer. It takes us through lessons learned from the iconic shrimp on the barbie campaign advertisement which was part of the Wonders Down Under campaign in the 1980s by the then, Australian Tourist Commission.In his thesis, Jesse shows us how it wasn't just all about "Hoges'. We learn … [Read more...]