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You are here: Home / Archives for Tourism Innovation

What’s keeping the tourism industry awake at night? Survey

by Carolyn Childs Leave a Comment

what's keeping you awake at night survey male person image

A time of exceptional challenge - and opportunity - for tourism It is likely that this is the most challenging time the global travel and tourism industry has faced. But times of crisis can also be times of incredible opportunity and also be a crucible for innovation. Finding the right innovation requires a deep understanding of where the pain points are.  We'd like to know your pain points So MyTravelResearch.com and The B Hive are trying to understand how local government, Regional and Local Tourism Associations/DMOS are navigating the … [Read more...]

Filed Under: Blog, Free Content Tagged With: Destination Marketing, destination research, Tourism Innovation, Tourism marketing

‘The Ladies’ Excuse Me’: one of #toilettourism’s biggest challenges

by Carolyn Childs Leave a Comment

toilet tourism awards Bronwyn White

Over the years of looking at the phenomenon that is #toilettourism, one of the questions that perennially arises is the issue of why queues for the womens' toilets are so much longer than mens'.  Every time we do research on events, this topic comes up.   So we were delighted to be asked by ABC Radio in Adelaide to talk about the subject.  Clearly there are other people out there who are passionate about it as the piece was triggered by an article written by Lisel O’Dwyer, Senior Lecturer in the School of Social and Policy Studies at Flinders … [Read more...]

Filed Under: Blog, Free Content Tagged With: #ToiletTourism, Destination Marketing, Events planning, Place management, Toilet, Toilet tourism, toilets, tourism infrastructure, Tourism Innovation, Tourism Planning, Tourism strategy

Help us shape the future of tourism in Central Australia

by Carolyn Childs Leave a Comment

Tourism Central Australia (TCA) is conducting a review of its structure and organisation. It is inviting all members of the travel and tourism community who engage with or care about the Red Centre to participate.  We're conducting the review on their behalf and there are lots of ways to engage How you can help  Complete a questionnaire (click the link that best suits you) TCA members: https://www.surveymonkey.com/r/TCAmembers Former TCA members: https://www.surveymonkey.com/r/TCAlapsed Other businesses in the region: … [Read more...]

Filed Under: Blog, Uncategorized Tagged With: Central Australia, Red Centre, regional tourism, Tourism, Tourism Innovation

Is luxury travel really that unique?

by Carolyn Childs Leave a Comment

Travel REsearch

I’ve just finished researching a whitepaper on luxury travel ahead of launching our exciting Luxperience MyTravelResearch.com luxury travel research.  So I was really delighted when Australian public broadcaster SBS showed a two-part story from the BBC/Tern Television on ‘The Story of Luxury’. It’s one of the nice things about being a researcher is that business and pleasure so often intermingle. The series starts with concepts of luxury from Ancient Greece and then looked at how these evolved both there and in the European Middle Ages. It was … [Read more...]

Filed Under: Blog, Free Content Tagged With: luxury tourism, Luxury travel, Tourism Innovation, Tourism marketing, Tourism product development, Tourism strategy, Tourism trends, Travel research

Is Tourism Innovative?

by Carolyn Childs 4 Comments

Does tourism suffer from the innovator's dilemma? A couple of years ago, we were commissioned to build an evidence-based marketing plan for a tour operator.  At the time, they were highly successful but an external review had identified that they lacked process and a way to drive the next wave of growth.  This was where we came in. When we sat down for our inception meeting, I commented how excited I was to be working with a business at this stage of the business cycle. This is exactly the time a business should scan the horizon looking for … [Read more...]

Filed Under: Blog Tagged With: Business, Market Research for Tourism, Tourism Innovation, Tourism marketing, Tourism Planning

Innovation vs. Regulation. Which Will Help The Travel Industry Succeed?

by Carolyn Childs Leave a Comment

Tourism Research

On the Australia Day public holiday, I was struggling to find somewhere where I could get 2 takeaway coffees within walking distance of my inner Sydney home.  After two of my regulars, plus one other were all unsuccessful (shut) I gave in and drove into the nearest suburb (and thank you to The Counter in Petersham who not only does fabulous coffee but was open) – where the queue for coffee was huge. … [Read more...]

Filed Under: Blog, Free Content Tagged With: Tourism Innovation, Tourism Work Force

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