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Is your tourism business ready for a seismic shift in demographics?

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Pick your metaphor: Demographic tsunami or seismic shift .   Whatever you choose, the largest shifts in demographics we may ever have seen are coming to your key markets. The overlap between demographics and generations that govern most marketing assumptions (e.g. that Millennials are Youth travellers) are changing. Whatever demographics you target, be it  Baby Boomers, Millennials, Gen Z or Chinas 90s kids, you need to understand what is about to happen. 

To help you understand the implications, MyTravelResearch.com has worked with PATA to develop a whitepaper that will fast-track you to the heart of this issue.  You can download the paper for free here

If you are an MTR Insights and Trends Hub Premium Member, you can drill also down deeper into our the key demographic profiles by logging into our membership site pages on target markets here. Want to learn more but not currently a member?  Then join here for less than $47 per month!

 

Carolyn Childs
Carolyn has spent more than 25 years’ helping businesses achieve their goals by using research and other evidence to guide strategy and planning – mainly in the aviation, travel and tourism fields.She has worked in more than 35 countries on every inhabited continent and brings a detailed understanding of customers and how to connect with them. As well as running her own businesses, she has worked for organisations such as the International Air Transport Association, TNS (the world’s largest custom research company) and the Travel Research Centre.
Latest posts by Carolyn Childs (see all)

About Carolyn Childs

Carolyn has spent more than 25 years’ helping businesses achieve their goals by using research and other evidence to guide strategy and planning – mainly in the aviation, travel and tourism fields. She has worked in more than 35 countries on every inhabited continent and brings a detailed understanding of customers and how to connect with them. As well as running her own businesses, she has worked for organisations such as the International Air Transport Association, TNS (the world’s largest custom research company) and the Travel Research Centre.

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