Pick your metaphor: Demographic tsunami or seismic shift . Whatever you choose, the largest shifts in demographics we may ever have seen are coming to your key markets. The overlap between demographics and generations that govern most marketing assumptions (e.g. that Millennials are Youth travellers) are changing. Whatever demographics you target, be it Baby Boomers, Millennials, Gen Z or Chinas 90s kids, you need to understand what is about to happen.
To help you understand the implications, MyTravelResearch.com has worked with PATA to develop a whitepaper that will fast-track you to the heart of this issue. You can download the paper for free here
If you are an MTR Insights and Trends Hub Premium Member, you can drill also down deeper into our the key demographic profiles by logging into our membership site pages on target markets here. Want to learn more but not currently a member? Then join here for less than $47 per month!