Pick your metaphor: Demographic tsunami or seismic shift . Whatever you choose, the largest shifts in demographics we may ever have seen are coming to your key markets. The overlap between demographics and generations that govern most marketing assumptions (e.g. that Millennials are Youth travellers) are changing. Whatever demographics you target, be it Baby Boomers, Millennials, Gen Z or Chinas 90s kids, you need to understand what is about to happen. To help you understand the implications, MyTravelResearch.com has worked with PATA to … [Read more...]
When Millennials Grow Up
Globally the influence of Millennials on travel and on marketing has been profound. In the US, Millennials are as large a generation cohort as Baby Boomers. In China, they are a smaller generation numerically thanks to the one child policy. But as the first generation to benefit from China's astonishing economic growth, 80's children (as they are known) are a wealthy and high-consuming group. The word Millennial has almost become synonymous with youth. But that is about to change. Millennials (Gen Y) were; broadly speaking born between 1980 … [Read more...]
Millennial Travellers More Diverse Than You Think
If you’re in regional and local tourism in Australia marketing to younger tourists – so-called Millennials – it may be time to challenge misconceptions. Millennial Travellers (also called Generation Y) were born 1980-1995 or so. Today they are in the 20-35 age range. … [Read more...]