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You are here: Home / Archives for Cultural tourism

Paris Syndrome vs. Nashville Syndrome in tourism

by Carolyn Childs Leave a Comment

Paris Syndrome vs. Nashville Syndrome Image 1

Paris Syndrome: Sometimes we need to be careful what we wish for   When I conducted a long-term brand tracking studies in both the airline industry and for destinations and destination marketing, I noticed that the Japanese consistently rated everything to do with France very positively.  For many Japanese people France, and particularly Paris, form an ideal of a destination – representing civilisation, beauty and culture. But when Japanese people visit Paris, some suffer a severe disappointment.  Real life Paris is grittier and … [Read more...]

Filed Under: Blog Tagged With: Cultural tourism, Destination Marketing, Digital Marketing For Tourism, Tourism marketing, Tourism Research

Developing and managing dark tourism

by Carolyn Childs 2 Comments

Dark Tourism

Late last year I spent a few days in Medellin (Colombia).  For many people, the name Medellin will be associated with the ultra-violent rule of the cocaine cartel chief Pablo Escobar.  In fact, over the last 20 years, Medellin has undergone a remarkable and heartwarming transformation.  But that link to Escobar remains through the emergence in tours to key sites associated with him - dark tourism. What is Dark Tourism? The tour is one of a growing body of experiences known as ‘dark tourism’: defined as any travel associated with death, … [Read more...]

Filed Under: Blog Tagged With: Cultural tourism, dark tourism, Destination Marketing, Tourism

Like plaiting fog? Defining cultural and heritage tourism

by Carolyn Childs Leave a Comment

In our previous blog on this topic, we noted the value of cultural tourism to the visitor economy.  But just like tourism (the visitor economy anyone?), cultural tourism is an often confusing and complex industry that is quite difficult to describe. There is little agreement as to what constitutes cultural tourism. Moreover, because culture and heritage are inherently linked, it’s hard to separate “culture” and “heritage” in the mind of the consumer. So we thought it might be useful to summarise some of the issues and come up with a working … [Read more...]

Filed Under: Blog, Free Content Tagged With: Cultural tourism, Heritage tourism, Tourism Branding, VFR Research

How Culture and Heritage Tourism Boosts More Than A Visitor Economy

by Carolyn Childs 29 Comments

Culture and heritage tourism plays a critical role in building the visitor economy and goes even beyond that. A recent survey showed that over 50% of respondents polled agreed that history and culture are strong influences on their choice of holiday destination.  Culture and heritage tourism is a fast-growing and high-yielding sector Statistics also indicate that culture and heritage tourism continues to grow as rapidly, especially in OECD and APEC regions. We estimate the direct global value of culture and heritage tourism to be well over … [Read more...]

Filed Under: Blog, Free Content Tagged With: Cultural tourism, Heritage tourism, Tourism

How Indian Tourism Can Be Increasingly Incredible

by Carolyn Childs 4 Comments

No longer a slumbering giant, Incredible India is thoughtfully attracting varied tourism markets with an increasingly sophisticated marketing strategy. But there’s always room for more ‘incredibleness’     What are the drivers of increasing tourism to India? I’m feeling guilty. Since returning from Australia Business Week in India in mid-January I've written a lot about how Australia can profit from the source market opportunity that India represents. But I didn’t join the trade mission for that reason. Our purpose was to extend the … [Read more...]

Filed Under: Blog, Free Content Tagged With: Cultural tourism, Destination Marketing, Heritage tourism, Indian Tourism, Tourism

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