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You are here: Home / Archives for destination research

What’s keeping the tourism industry awake at night? Survey

by Carolyn Childs Leave a Comment

A time of exceptional challenge - and opportunity - for tourism It is likely that this is the most challenging time the global travel and tourism industry has faced. But times of crisis can also be times of incredible opportunity and also be a crucible for innovation. Finding the right innovation requires a deep understanding of where the pain points are.  We'd like to know your pain points So MyTravelResearch.com and The B Hive are trying to understand how local government, Regional and Local Tourism Associations/DMOS are navigating the … [Read more...]

Filed Under: Blog, Free Content Tagged With: Destination Marketing, destination research, Tourism Innovation, Tourism marketing

Travel Marketers Losing Millions By Ignoring Data

by Bronwyn White Leave a Comment

Travel Research

Each year tourism departments in governments, companies and associations spend millions of tax payer dollars on market research and insights relating to the travel and tourism industry. Unfortunately, much of this effort is wasted. Why? Well there are several reasons. First, National Tourism Organisations (NTOs) often do not have the resource to take the market research process one step further and distribute the findings to regional tourism organisations and the local travel industry. Full reports and findings are often lengthy and in a … [Read more...]

Filed Under: Blog Tagged With: destination research, Tourism Research, Travel research

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