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You are here: Home / Archives for regional tourism

The Whys and How of Regional Branding

by Carolyn Childs Leave a Comment

The whys and how of regional branding Image

In this guest posting, our intern from the US Angelina Colone reflects on what she’s learned about regional branding during her time with us If you don't already have a brand - it's time to get one Currently, encouraging growth in regional travel is a hot topic around the world – especially as many iconic destinations face the risk of over-tourism. In Australia, it is high on the political agenda, but Visit Britain has launched a campaign to drive regional dispersal. At MyTravelResearch.com we have focused on this idea for a while (for … [Read more...]

Filed Under: Blog Tagged With: regional tourism, Semantic Search, Tourism Branding, Tourism marketing

5 Challenges Facing Regional Tourism in Australia

by Bronwyn White 2 Comments

"Tourism Gross Domestic Product (GDP) grew 7.4% in 2015–16, well ahead of the 2.3% growth rate for the wider economy. This strong growth is expected to continue, with Tourism Research Australia’s (TRA) forecasts showing that total overnight tourism spend will increase to $196.3 billion by 2026–27, up from $96.8 billion in 2015–16". Tourism Research Australia. So, as delegates gear up for the Australian Regional Tourism Network (ARTN) annual conference, on 23 - 26 October in Canberra, MyTravelResearch.com outlines the key challenges that … [Read more...]

Filed Under: Blog, Free Content Tagged With: ARTN, regional tourism

Help us shape the future of tourism in Central Australia

by Carolyn Childs Leave a Comment

Tourism Central Australia (TCA) is conducting a review of its structure and organisation. It is inviting all members of the travel and tourism community who engage with or care about the Red Centre to participate.  We're conducting the review on their behalf and there are lots of ways to engage How you can help  Complete a questionnaire (click the link that best suits you) TCA members: https://www.surveymonkey.com/r/TCAmembers Former TCA members: https://www.surveymonkey.com/r/TCAlapsed Other businesses in the region: … [Read more...]

Filed Under: Blog, Uncategorized Tagged With: Central Australia, Red Centre, regional tourism, Tourism, Tourism Innovation

ARTN Young Tourism Professional

by Bronwyn White Leave a Comment

Regional Tourism

We were really excited and proud to sponsor again this year the Australian Regional Tourism Network Young Tourism Professional awards. Michelle Reynolds from Willow Springs Station in South Australia is the 2016 Australian Regional Tourism Network MyTravelResearch.com Young Tourism Professional. The Chair of The Australian Regional Tourism Network, David Sheldon, and Joint CEO of MyTravelResearch.com, Carolyn Childs announced the 2016 Young Tourism Professional at the Australian Regional Tourism Convention’s Gala dinner, held in Roma Outback … [Read more...]

Filed Under: Uncategorized Tagged With: ARTN, regional tourism, young regional tourism professional, YTP

Nominations Open for ARTN MyTravelResearch.com YTP Award 2016

by Carolyn Childs Leave a Comment

ARTN Young tourism professionals award image

It's that time again... But nominations are now open for the ARTN MyTravelResearch.com Young Tourism Professional Award. If you are under 30 and driving the future of regional tourism in Australia have the opportunity to grow that on a larger stage. The programme includes mentoring from Bron and I, a $2,000 bursary we provide to support professional development as well as the chance to sit at the table as an ex-officio member of the ARTN Board.  And of course there's the title! If you are now a Young At Heart Tourism Professional rather than … [Read more...]

Filed Under: Blog Tagged With: regional tourism, Tourism

Generating Tourism Dispersal In Regional Australia

by Bronwyn White Leave a Comment

VFR travel family at the park image

The following is a guest blog piece by Australian Regional Tourism Network (ARTN) Chairman David Sheldon who is also the owner/operator of Elm Cottage in Tumut. We are proud to be affiliated with them through our sponsorship of the ARTN Young Tourism Professional award Over 45% of the Visitor Expenditure is currently in Regional Australia. That means our network needs to begin updating its practices to fit the current climate. Today’s ever-changing economic challenges should be seen as opportunities as opposed to roadblocks. Tourism is a … [Read more...]

Filed Under: Uncategorized Tagged With: ARTN, regional tourism, VFR

The Highs And Lows Of A Regional Road Trip

by Bronwyn White 10 Comments

Every Christmas we drive to Melbourne with the kids to visit Mum and Dad so I get to reconnect with regional Australia.  This is often with somewhat mixed feelings.  I have worked with regional tourism for many years now in a marketing and market research capacity so I guess I travel not only as a 'traveller' but also with an eye on the game. Essentially what I notice, is there is so much opportunity for tourism businesses to shine and untapped opportunity.  Here are a few of the highs and lows of my family road trip.   Regional produce … [Read more...]

Filed Under: Blog, Free Content Tagged With: regional tourism

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