MyTravelResearch.com

Easy to use market research and marketing tools for the travel and tourism industry.

  PRICING       LOG-IN
  • Home
  • Blog
  • Subscribe to Travel Trend Reports
  • Insight to Action Products
    • Tourism Marketing Plan Blueprint
    • Tourism Marketing Plan LITE
  • Consulting
  • My Travel Research
  • About Us
    • Our Vision
    • Our Privacy Policy
    • Premium Membership FAQs
  • Testimonials
  • Contact
You are here: Home / Archives for Semantic Search

The Whys and How of Regional Branding

by Carolyn Childs Leave a Comment

The whys and how of regional branding Image

In this guest posting, our intern from the US Angelina Colone reflects on what she’s learnt about regional branding during her time with us If you don't already have a brand - it's time to get one Currently, encouraging growth in regional travel is a hot topic around the world – especially as many iconic destinations face the risk of over-tourism. In Australia, it is high on the political agenda, but Visit Britain has launched a campaign to drive regional dispersal. At MyTravelResearch.com we have focused on this idea for a while (for … [Read more...]

Filed Under: Blog Tagged With: regional tourism, Semantic Search, Tourism Branding, Tourism marketing

The Evolution of Tourism Marketing: Artificial Intelligence in Tourism

by Bronwyn White 1 Comment

Artificial Intelligence Tourism Marketing

The term ‘Artificial Intelligence’ is as amazing and technologically advanced as it sounds. We have been hearing it for years in movies and documentaries, but now artificial intelligence is present in the real world and is affecting our everyday lives and the evolution of tourism marketing. This extends through to tourism marketing and the travel and tourism industry in general. I tackled this topic recently on our successful Tourism Marketing Convention, together with my co-director Carolyn Childs and our clients. We discussed the development … [Read more...]

Filed Under: Blog Tagged With: Artificial Intelligence, Content Marketing, Semantic Search, Tourism marketing

The science of why you need consistency in tourism branding

by Carolyn Childs Leave a Comment

Travel branding

One of the coaching calls for our Tourism Marketing Plan Blueprint™ addresses the topic of how to talk about your brand. On the call, our geek-in-chief Bronwyn talked about how consistency enables search engines like Google recognise your brand. That builds Trust, Reputation, and Authority (TRA) which come together in search to put you in front of customers at the right point to make their decision. In this article, we will discuss the vital role that consistency plays in tourism branding. Google famously does this through its algorithms. … [Read more...]

Filed Under: Blog, Free Content Tagged With: Behavioural Psychology, Semantic Search, Tourism Branding, Tourism marketing

The Travel Path To Purchase – Dreaming

by Carolyn Childs 2 Comments

Travel Research

Parks Canada has just announced that it will be putting Wifi into Canada’s National Parks.  This has provoked a flurry of debate. Surely the point of a National Park is to enjoy wilderness and undisturbed by emails or the need to connect?  After all, we now recognise Nature-Deficit Disorder as a condition and JWT identifies Mindful Living as a key trend.   SHARING SPURS DREAMING But I’m going to disagree - this is a fantastic initiative. Sharing has a strong role in driving conversion across the Path to Purchase.  Over the years I’ve worked … [Read more...]

Filed Under: Blog Tagged With: Content Marketing, Digital Marketing For Tourism, Semantic Search, Social media for Tourism, Tourism marketing, Traveller Path To Purchase

Google Semantic Search for The Travel and Tourism Industry (Part 1)

by Bronwyn White 13 Comments

Semantic Search Tourism

The way we all work with Google both as a business and a user changed forever toward the end of 2013 with the introduction of Google Semantic Search.  It is not an algorithm update, but an entire overhaul.  It is important that we understand the significance of the change and the impact of this semantic search for tourism and the way we have known it up until now. … [Read more...]

Filed Under: Blog, Free Content Tagged With: Semantic Search

Search

Our Latest Report

Our Latest Report

Events and Webinars

Member Events and Webinars graphic for sidebar widget image

Marketing Plan Blueprint

Marketing Plan Blueprint

Sign Up

 
Fill out the form to receive our actionable insight.
 
 

Latest Tweets

  • Join @WTACH in #VALENCIA to shape the future of cultural and heritage tourism! https://t.co/INymCj5cL0

    3 weeks
  • Nothing to add!!!! https://t.co/IPCyayXljr

    4 months
  • What can I say ? https://t.co/mcHdr7EU4r

    4 months
  • Very 😄 to join @SiteMinder_News tomorrow to chat changing #travel needs and explore new #tourism horizons 🌅 at 11am… https://t.co/zWFNlKFJdp

    6 months

© Copyright 2023 My Travel Research · Tourism & Marketing · All Rights Reserved