Using the Aces Up your Sleeve In the first quarter of 2017, the New Zealand government announced that it was increasing Tourism New Zealand’s funding. But this was a rare event in funding for Destination Marketing Organisations (DMOs) – globally it seems that budgets for promoting and supporting tourism are under pressure. Differing political realities have meant that many US states are facing dramatic budget cuts. There is even talk that Brand USA may be scrapped whilst in the UK a long term focus on austerity has seen the Visit Britain’s … [Read more...]
The Evolution of Tourism Marketing: Artificial Intelligence in Tourism
The term ‘Artificial Intelligence’ is as amazing and technologically advanced as it sounds. We have been hearing it for years in movies and documentaries, but now artificial intelligence is present in the real world and is affecting our everyday lives and the evolution of tourism marketing. This extends through to tourism marketing and the travel and tourism industry in general. I tackled this topic recently on our successful Tourism Marketing Convention, together with my co-director Carolyn Childs and our clients. We discussed the development … [Read more...]
How Responding to Reviews Can Get You More Bookings
Last month I took a family holiday to Phuket in Thailand. We stayed at the Centara Seaview Resort in the small village of Ban Khao Lak. After going through my own traveller path to purchase and being a travel researcher, I took the task on self analysing every step of the way. I went through my own rigorous planning stage which gave me a good insight into certain aspects of the traveller path to purchase. A couple that stuck out include: How little information there is available to a family of 5. This included both for holidays in … [Read more...]
ARTN17 Resource Centre
We have curated some of our best travel research reports that touch on the content presented at the ARTN17 Annual Convention. The content is lifted directly from the MyTravelResearch.com premium trends and research hub. Every month we curate the best travel and tourism research and publish special trend reports. We promise to save you hundreds of hours doing your own travel research. Regional Tourism Check out our winning reports and video presentation on all things regional tourism branding and marketing. Carolyn will take you … [Read more...]
5 Challenges Facing Regional Tourism in Australia
"Tourism Gross Domestic Product (GDP) grew 7.4% in 2015–16, well ahead of the 2.3% growth rate for the wider economy. This strong growth is expected to continue, with Tourism Research Australia’s (TRA) forecasts showing that total overnight tourism spend will increase to $196.3 billion by 2026–27, up from $96.8 billion in 2015–16". Tourism Research Australia. So, as delegates gear up for the Australian Regional Tourism Network (ARTN) annual conference, 23 - 26 October in Canberra, MyTravelResearch.com outlines the key challenges that regional … [Read more...]
Chatbots and the Travel Industry
Travellers are constantly increasing their information needs. Apart from the growing demand for more meaningful travel experiences, they also want travel destinations and businesses to meet the demand for communication and engagement—across all media and platforms. These communication and engagement needs include the whole spectrum; from traditional email marketing to social media such as Twitter and Facebook. But the latest trend in technology is happening elsewhere. Research shows that more consumers are using messaging apps compared to … [Read more...]
What To Do With a Negative Review
A commercial lawyer with experience in travel, tourism and hospitality issues, has shared with an online gathering of travel and tourism leaders, her effective steps to dealing with negative online reviews. Addressing a 23 August MyTravelResearch.com webinar of travel industry leaders, many of them from small businesses in Australia, Alyssa Antcliffe, the principal of Antcliffes Legal, told tourism industry leaders and brand managers that having an online presence and being accessible through online platforms is essential in today’s digital … [Read more...]
Tourism and Hotel Trends in Australia with Deloitte
In this webinar we hosted special guest - Bryon Merzeo from Deloitte where he gave us a run down of the latest key tourism trends in Australia. He covers: International Domestic Hotel and infrastructure Supply challenges And general tourism trends you won't want to miss What is great here is that Bryon has put together all loads of key trends and analysis into one central place. He has also given us a sneak peek into the findings of the Deloitte Tourism and Hotel Outlook report. … [Read more...]
How tourism businesses can profit in our ‘post truth’ world
In 2016, a new word entered the English language: post-truth. In fact, it was Oxford Dictionaries’ word of the year. It reflected the idea ‘objective’ facts no longer matter as much as what we believe is true based on what ‘ought’ to be true. Actually, this is the culmination of many years of psychological research in which we understood that consumers fit things into a narrative they already have. One common cognitive bias is what’s called confirmation bias: that we are more likely to believe things that confirm what we already thought than … [Read more...]
Connecting WA with the Malaysia, Indonesia & Singapore markets
I think some people see our Premium Trends Hub as being in competition with other sources. However, we believe the more people use insight the better that is for us. Your STO can be a great source of insight If you have ever heard our presentation on Champagne Insights for the Cost of Fresh Air, you'll know we are keen for destinations and tourism businesses to work with their State Tourism Organisation. There is so much great information they can provide to support your business planning. So we were delighted when we were invited to … [Read more...]
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