When the going gets tough, the tough (should) get marketing We in the tourism industry can sometimes feel life is really hard for us.  The pressure can feel unremitting: economic pressure, shocks like terrorism (I am writing this a few weeks after the attacks on New Zealand and Sri Lanka). So when I am advising small businesses and destinations, they’ll often say they find it hard to find the time to do marketing. In particular, time to do marketing consistently i.e. the regular posting of videos, newsletters etc., But there is one very good … [Read more...]