It's time to turn a page MyTravelResearch.com is 14 years old this August. With 60% of micro businesses failing in the first 5 years, and two thirds failing to make it to ten that makes us survivors. It's been an amazing but tumultuous journey since Bronwyn and I set up the business in 2011 - including Bronwyn leaving, the COVID-19 pandemic and our current disrupted and fast changing world world. During that time we have helped visitor services work out how to engage, identified strategies to recover from COVID and for many verticals and … [Read more...]
Making Tourism Trends Work for You: Set-jetting
THIS IS AN EDITED TRANSCRIPT OF OUR VIDEO ON SET JETTING. IF YOU PREFER TO WATCH THE VIDEO YOU CAN CLICK ON THE LINK BELOW. Hello, and welcome to the second in our series of blogs/vlogs where we look behind trends to understand how to make them work for you, demystify them, and help focus your time. This time, we're going to be talking about set-jetting. As I said on both this and the previous trend video (Influencers), the key thing we want you to do with trends is not let them overwhelm you, excite you or distract you, but … [Read more...]
Social Media Statistics for Tourism Marketers in 2024 – Free Content
Our annual update on social media statistics for tourism marketers is out! 2024's edition is our 7th in the series and we know it is one you love... In this dynamic digital landscape, social media continues to shape the way we connect, communicate, and consume information. Thanks to our wonderful content manager, Noe Cano, MyTravelResearch.com's carefully curated data and visually engaging graphics provide a snapshot of the latest trends, insights, and user behaviours across the current most-used social media platforms. Discover these … [Read more...]
Reflections for the end of 2023 – and 2024
As we come to the end of 2023 (how did that happen so quickly) we've been looking back and reflecting Lots of change, lots of challenges It's been a full on year around the world and in our trends analysis we have seen an unfolding polycrisis - climate change, wars, biodiversity collapse, uncertain economies, widening social outcomes. In Australia, we w ere devastated to see the referendum on a Voice to Parliament fail. But lots of hope too... But we have also seen signs of hope as communities come together, amazing individuals … [Read more...]
Calling tourism businesses, schools and students in Regional NSW – we’d like your views
We want to know where the gaps in training for tourism and hospitality are MyTravelResearch.com has been commissioned to survey Regional NSW businesses, schools and students on their views on careers and training options in tourism and hospitality. We are looking at whether there is interest in a Tourism and Hospitality Education Centre of Excellence located at an award-winning tourism attraction. If you are a tourism business, school, or student we would love you to answer a short survey. We are offering prize draws to all who … [Read more...]
How Culture and Heritage Tourism Boosts More Than A Visitor Economy
Culture and heritage tourism plays a critical role in building the visitor economy and goes even beyond that. A recent survey showed that over 50% of respondents polled agreed that history and culture are strong influences on their choice of holiday destination. Culture and heritage tourism is a fast-growing and high-yielding sector Statistics also indicate that culture and heritage tourism continues to grow rapidly, especially in OECD and APEC regions. We estimate the direct global value of culture and heritage tourism to be well over … [Read more...]
2021 International Toilet Tourism Awards are now OPEN!
Our 2021 International Toilet Tourism Awards are open for business. Yes, it's time to talk dirty again! Or maybe that should be clean? Why should you enter? Here's 3 great reasons: Toilets are a key brand asset for tourism Over the years at MyTravelResearch.com we have seen how important great toilets are as a brand asset. They literally tell customers whether or not your destination or business is thriving. Indeed as Ged Brown of the Low Season Traveller Podcast mentioned when we caught up on the awards last week that is … [Read more...]
Why MyTravelResearch.com supports the Uluru Statement from the Heart
A time to celebrate At the time of writing it is #NAIDOC week. A time to 'celebrate the history, culture and achievements of Aboriginal and Torres Strait Islander peoples'. Normally held in July, the pandemic lead to it being moved to November. This year's theme (shown opposite), is 'Always was, Always Will be' and celebrates the continuing connection to place of Australia's indigenous peoples over at least 65,000 years. Australia's indigenous cultures are truly unique and magical. Experiencing them can create some of the deepest and … [Read more...]
The Post-Covid Future for Grey Nomads
Have we reached the end of the road for the Grey Nomad experience? In this post, we look at what's really going on for this important market It's almost too obvious to be worth saying that everything has been upended by covid-19. Currently, Australians are trapped not just within their national borders but their own states. NT has said that its borders may not open until 2022. And we’ve been hearing about the devastation of retirement savings for older travellers. And of course, we know that being older is strongly correlated to being … [Read more...]
What’s keeping the tourism industry awake at night? Survey
A time of exceptional challenge - and opportunity - for tourism It is likely that this is the most challenging time the global travel and tourism industry has faced. But times of crisis can also be times of incredible opportunity and also be a crucible for innovation. Finding the right innovation requires a deep understanding of where the pain points are. We'd like to know your pain points So MyTravelResearch.com and The B Hive are trying to understand how local government, Regional and Local Tourism Associations/DMOS are navigating the … [Read more...]
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