Parks Canada has just announced that it will be putting Wifi into Canada’s National Parks. This has provoked a flurry of debate. Surely the point of a National Park is to enjoy wilderness and undisturbed by emails or the need to connect? After all, we now recognise Nature-Deficit Disorder as a condition and JWT identifies Mindful Living as a key trend. SHARING SPURS DREAMING But I’m going to disagree - this is a fantastic initiative. Sharing has a strong role in driving conversion across the Path to Purchase. Over the years I’ve worked … [Read more...]
Are Tourism Websites Suffering at The Expense of Time Spent on Social Media?
If you are marketing your tourism business or destination on Facebook, you may have seen a drop in your organic reach in the past few months. And now, it is official. Facebook is acknowledging this is a deliberate move as part of its revenue generating strategy by making businesses pay more for fans, exposure to fans and the opportunity to engage with fans. … [Read more...]