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You are here: Home / Archives for Social media for Tourism

The Travel Path To Purchase – Dreaming

by Carolyn Childs 2 Comments

Travel Research

Parks Canada has just announced that it will be putting Wifi into Canada’s National Parks.  This has provoked a flurry of debate. Surely the point of a National Park is to enjoy wilderness and undisturbed by emails or the need to connect?  After all, we now recognise Nature-Deficit Disorder as a condition and JWT identifies Mindful Living as a key trend.   SHARING SPURS DREAMING But I’m going to disagree - this is a fantastic initiative. Sharing has a strong role in driving conversion across the Path to Purchase.  Over the years I’ve worked … [Read more...]

Filed Under: Blog Tagged With: Content Marketing, Digital Marketing For Tourism, Semantic Search, Social media for Tourism, Tourism marketing, Traveller Path To Purchase

Are Tourism Websites Suffering at The Expense of Time Spent on Social Media?

by Bronwyn White 10 Comments

Tourism Marketing

If you are marketing your tourism business or destination on Facebook, you may have seen a drop in your organic reach in the past few months. And now, it is official. Facebook is acknowledging this is a deliberate move as part of its revenue generating strategy by making businesses pay more for fans, exposure to fans and the opportunity to engage with fans. … [Read more...]

Filed Under: Blog, Free Content Tagged With: Social media for Tourism

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