I think some people see our Premium Trends Hub as being in competition with other sources. However, we believe the more people use insight the better that is for us. Your STO can be a great source of insight If you have ever heard our presentation on Champagne Insights for the Cost of Fresh Air, you'll know we are keen for destinations and tourism businesses to work with their State Tourism Organisation. There is so much great information they can provide to support your business planning. So we were delighted when we were invited to … [Read more...]
Is your tourism business ready for a seismic shift in demographics?
Pick your metaphor: Demographic tsunami or seismic shift . Whatever you choose, the largest shifts in demographics we may ever have seen are coming to your key markets. The overlap between demographics and generations that govern most marketing assumptions (e.g. that Millennials are Youth travellers) are changing. Whatever demographics you target, be it Baby Boomers, Millennials, Gen Z or Chinas 90s kids, you need to understand what is about to happen. To help you understand the implications, MyTravelResearch.com has worked with PATA to … [Read more...]
Why should businesses conduct tourism research?
One of the great founding narratives of business is that of the millionaire or billionaire who didn’t do any research because they had a great vision. The story is often supported by the Henry Ford quote that if he had asked the customer what they wanted they would have said faster horses. In this article, we will discuss why and how should businesses conduct tourism research. If anything in our ‘post-truth’ world that story has got even stronger: for some people evidence no longer matters. And it is true, that there are occasionally … [Read more...]
Help us shape the future of tourism in Central Australia
Tourism Central Australia (TCA) is conducting a review of its structure and organisation. It is inviting all members of the travel and tourism community who engage with or care about the Red Centre to participate. We're conducting the review on their behalf and there are lots of ways to engage How you can help Complete a questionnaire (click the link that best suits you) TCA members: https://www.surveymonkey.com/r/TCAmembers Former TCA members: https://www.surveymonkey.com/r/TCAlapsed Other businesses in the region: … [Read more...]
Millennials in Tourism: When Millennials Grow Up
Globally the influence of Millennials in tourism & travel and on marketing has been profound. In the US, Millennials are as large a generation cohort as Baby Boomers. In China, they are a smaller generation numerically thanks to the one-child policy. But as the first generation to benefit from China's astonishing economic growth, 80's children (as they are known) are a wealthy and high-consuming group. The word Millennial has almost become synonymous with youth. But that is about to change. Millennials (Gen Y) were; broadly speaking born … [Read more...]
Is luxury travel really that unique?
I’ve just finished researching a whitepaper on luxury travel ahead of launching our exciting Luxperience MyTravelResearch.com luxury travel research. So I was really delighted when Australian public broadcaster SBS showed a two-part story from the BBC/Tern Television on ‘The Story of Luxury’. It’s one of the nice things about being a researcher is that business and pleasure so often intermingle. The series starts with concepts of luxury from Ancient Greece and then looked at how these evolved both there and in the European Middle Ages. It was … [Read more...]
Is Tourism Innovative?
Does tourism suffer from the innovator's dilemma? A couple of years ago, we were commissioned to build an evidence-based marketing plan for a tour operator. At the time, they were highly successful but an external review had identified that they lacked process and a way to drive the next wave of growth. This was where we came in. When we sat down for our inception meeting, I commented how excited I was to be working with a business at this stage of the business cycle. This is exactly the time a business should scan the horizon looking for … [Read more...]
Nominations Open for ARTN MyTravelResearch.com YTP Award 2016
It's that time again... But nominations are now open for the ARTN MyTravelResearch.com Young Tourism Professional Award. If you are under 30 and driving the future of regional tourism in Australia have the opportunity to grow that on a larger stage. The programme includes mentoring from Bron and I, a $2,000 bursary we provide to support professional development as well as the chance to sit at the table as an ex-officio member of the ARTN Board. And of course there's the title! If you are now a Young At Heart Tourism Professional rather than … [Read more...]
Toilet Tourism: Why toilets and tourism is a perfect match
Every year I love reading about the Ig Nobel Award. This is an international science award that every year recognises a great truth about humans. If we can make an emotional connection to an issue, we are more likely to do something about it. The idea of the award is to recognise science that ‘first makes you laugh and then makes you think’. The same is true of #toilettourism: the impact that toilets can have on the visitation of a place. Whenever we talk about it – including when Bron published her piece last year on the subject - people … [Read more...]
Riding The Dragon: Connecting With Chinese Travellers
Carolyn Childs has authored a white paper on China outbound for our friends at PATA. Download your free China report here where she talks about the latest changes and maturing of the market. Tourism is known to economists as a ‘higher good’: the wealthier we become the more of it we do. This is nowhere more evident than in China. Over the last 37 years, the Chinese economy has grown more than 30 times its original size. This extraordinary growth has powered a growth in tourism (both domestic and outbound) on an unprecedented scale. In … [Read more...]
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