I think some people see our Premium Trends Hub as being in competition with other sources. However, we believe the more people use insight the better that is for us.
Your STO can be a great source of insight
If you have ever heard our presentation on Champagne Insights for the Cost of Fresh Air, you'll know we are keen for destinations and tourism businesses to work with their State Tourism Organisation. There is so much great information they can provide to support your business planning. So we were delighted when we were invited to support Tourism Western Australia in getting the message out about the treasure trove of insight they can offer the industry.
Over the next few months, we'll be drafting blog pieces and developing some social media assets to do just that. First cab off the rank is to look at our near neighbours: Malaysia, Singapore and increasingly Indonesia are all important markets for Western Australia.