Connecting WA with the Malaysia, Indonesia & Singapore markets

I think some people see our Premium Trends Hub as being in competition with other sources. However, we believe the more people use insight the better that is for us.

Your STO can be a great source of insight

If you have ever heard our presentation on Champagne Insights for the Cost of Fresh Air, you’ll know we are keen for destinations and tourism businesses to work with their State Tourism Organisation. There is so much great information they can provide to support your business planning. So we were delighted when we were invited to support Tourism Western Australia in getting the message out about the treasure trove of insight they can offer the industry.

Over the next few months, we’ll be drafting blog pieces and developing some social media assets to do just that. First cab off the rank is to look at our near neighbours: Malaysia, Singapore and increasingly Indonesia are all important markets for Western Australia.

Our first blog piece for Tourism Western Australia is now available

You can check out the blog piece here or if you want to find out more you can go to the international summary here

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Carolyn Childs

Carolyn has spent more than 25 years’ helping businesses achieve their goals by using research and other evidence to guide strategy and planning – mainly in the aviation, travel and tourism fields.She has worked in more than 35 countries on every inhabited continent and brings a detailed understanding of customers and how to connect with them. As well as running her own businesses, she has worked for organisations such as the International Air Transport Association, TNS (the world’s largest custom research company) and the Travel Research Centre.

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