MyTravelResearch.com

Easy to use market research and marketing tools for the travel and tourism industry.

  PRICING       LOG-IN
  • Home
  • Blog
  • Subscribe to Travel Trend Reports
  • Insight to Action Products
    • Tourism Marketing Plan Blueprint
    • Tourism Marketing Plan LITE
  • Consulting
  • My Travel Research
  • About Us
    • Our Vision
    • Our Privacy Policy
    • Premium Membership FAQs
  • Testimonials
  • Contact
You are here: Home / Archives for Carolyn Childs

Learn from Tourism Australia Social Media Guru – Jesse Desjardins

by Carolyn Childs Leave a Comment

Jesse Desjardins is the Global Manager, Social & Content, Tourism Australia.  He has also been identified as one of the world's top 10 Destination Marketers. Jesse has just completed a thesis that is a must-read for any aspiring or seasoned destination marketer.   It takes us through lessons learned from the iconic shrimp on the barbie campaign advertisement which was part of the Wonders Down Under campaign in the 1980s by the then, Australian Tourist Commission. In his thesis, Jesse shows us how it wasn't just all about "Hoges'.  We … [Read more...]

Filed Under: Blog Tagged With: Destination Marketing, social media

MICE Business: Do You Really Understand Your MICE Customer?

by Carolyn Childs 2 Comments

MICE Business Travel

Not winning as much Meetings, incentives, conferences and events (MICE) business as you would like? You need to understand your MICE customer. It’s the oldest saying in marketing that you need to know your customer. Yet I continue to see hotels, venues and destinations who make elementary mistakes in their relationships with MICE buyers because they don’t understand their needs. One of the most common mistakes is that to focus solely on the end consumer: the company for whom the event or incentive trip is being organised. And worse, solely on … [Read more...]

Filed Under: Blog Tagged With: MICE

FREE Luxury Travel Trends White Paper

by Carolyn Childs 2 Comments

It's exciting times for MyTravelResearch.com in the Luxury Travel trends space. We recently announced our partnership with Luxperience to create a new and exciting Insights to Action report into the minds of luxury buyers and consumers.  You can find more information here In the meantime, we have just published a free report on Luxury travel for you to download. Free Luxury Travel Trends and Insights White Paper In this report, we define what luxury travel is and we explore who is the luxe consumer.  We show you how to connect with them in … [Read more...]

Filed Under: Blog Tagged With: luxury tourism, Luxury travel, luxury travel research, Tourism marketing, Tourism Research, Tourism strategy, Travel Marketing, Travel research

Generation Z and Tourism Marketing

by Carolyn Childs 2 Comments

Travel Research

The travel and tourism environment is always changing. Just when you had got used to the idea of Gen Y, Gen Z is about to enter our markets (in fact as influencers they are already there).  Gen Z are in their late teens / early 20's.  They are digital natives living in a world previous generations have damaged.  They demand respect and are ready to engage. We haven't heard a lot about them yet, but they are ready to travel! In this short video chat, Carolyn Childs, Head of Travel Research at MyTravelResearch.com will introduce you to the next … [Read more...]

Filed Under: Uncategorized Tagged With: Demographics, Gen Y

Perception is Reality Marketing Both in Diplomacy and Tourism

by Carolyn Childs Leave a Comment

Perceptive readers of this blog will notice that I tend to draw on a lot of history - and especially military history - analogies. (So as you can imagine I am loving doing all the work on our culture and heritage blogs right now – and watching with great interest all the coverage for the Anzac Day Centenary)  In my piece on tourism strategy and the lessons from World War I, I drew on Margaret Macmillan’s great book ‘The war that ended peace” to see the lessons for strategy in tourism businesses.  As I noted then, there have been no shortages of … [Read more...]

Filed Under: Blog, Free Content Tagged With: Online Reputation For Travel, Tourism Branding, Tourism marketing, Tourism Planning

Like plaiting fog? Defining cultural and heritage tourism

by Carolyn Childs Leave a Comment

In our previous blog on this topic, we noted the value of cultural tourism to the visitor economy.  But just like tourism (the visitor economy anyone?), cultural tourism is an often confusing and complex industry that is quite difficult to describe. There is little agreement as to what constitutes cultural tourism. Moreover, because culture and heritage are inherently linked, it’s hard to separate “culture” and “heritage” in the mind of the consumer. So we thought it might be useful to summarise some of the issues and come up with a working … [Read more...]

Filed Under: Blog, Free Content Tagged With: Cultural tourism, Heritage tourism, Tourism Branding, VFR Research

How Culture and Heritage Tourism Boosts More Than A Visitor Economy

by Carolyn Childs 27 Comments

Culture and heritage tourism plays a critical role in building the visitor economy and goes even beyond that. A recent survey showed that over 50% of respondents polled agreed that history and culture are strong influences on their choice of holiday destination.  Culture and heritage tourism is a fast-growing and high-yielding sector Statistics also indicate that culture and heritage tourism continues to grow as rapidly, especially in OECD and APEC regions. We estimate the direct global value of culture and heritage tourism to be well over … [Read more...]

Filed Under: Blog, Free Content Tagged With: Cultural tourism, Heritage tourism, Tourism

How Travellers Plan and Book Their Trip

by Carolyn Childs Leave a Comment

In this recorded webinar we take you through the journey of what happens when travellers start dreaming of a holiday right through to their post holiday sharing.  You will see that content is crucial to your tourism and marketing strategy.We also show you some cases of where it is done well.Press the play button on top of the travelling pooch.[icon name="fighter-jet" class=""]  Do you want to hear more from us? Want to be kept up to date with the latest travel and tourism insights? Join Our Mailing List. Every 2 weeks, we send the latest … [Read more...]

Filed Under: Uncategorized Tagged With: Traveller Path To Purchase

How to Engage with Booming Tech-Savvy Indian Travellers

by Carolyn Childs 1 Comment

One of the great side benefits of participating in Australia Business Week in India earlier this month was the chance for some ‘ethnographic’ observation of this exciting source market. One of the most noticeable observations we have made has been around the Indian travellers market’s tech-savviness. A jointly-published report from the Internet and Mobile Association of India (IAMAI) and IMRB (Indian Market Research Bureau) International stated that India was expected to surpass the US as the second-largest internet user base globally, behind … [Read more...]

Filed Under: Blog, Free Content, Uncategorized Tagged With: Content Marketing, Digital Marketing For Tourism, Indian tourists, Tourism marketing, Traveller Path To Purchase

The Travel Path To Purchase – Dreaming

by Carolyn Childs 2 Comments

Travel Research

Parks Canada has just announced that it will be putting Wifi into Canada’s National Parks.  This has provoked a flurry of debate. Surely the point of a National Park is to enjoy wilderness and undisturbed by emails or the need to connect?  After all, we now recognise Nature-Deficit Disorder as a condition and JWT identifies Mindful Living as a key trend.   SHARING SPURS DREAMING But I’m going to disagree - this is a fantastic initiative. Sharing has a strong role in driving conversion across the Path to Purchase.  Over the years I’ve worked … [Read more...]

Filed Under: Blog Tagged With: Content Marketing, Digital Marketing For Tourism, Semantic Search, Social media for Tourism, Tourism marketing, Traveller Path To Purchase

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • Next Page »

Search

Our Latest Report

Our Latest Report

Events and Webinars

Member Events and Webinars graphic for sidebar widget image

Marketing Plan Blueprint

Marketing Plan Blueprint

Sign Up

 
Fill out the form to receive our actionable insight.
 
 

Latest Tweets

  • As we grapple with the twin evils of climate emergency and rising living costs there are sometimes win-win solution… https://t.co/jeXbwg4LE6

    2 months
  • We agree with Sally Cope of @TourismAus that #Vfr is still good traffic! #destaus2022

    4 months
  • Great to hear from @TourismAus that increasingly we will use Indigenous place names in promotion.#destaus2022

    4 months
  • Some festive cheer and a lovely story of human connection (with considered planning to make it safe 😀)‘Caroling on… https://t.co/WareGTgXOE

    6 months

© Copyright 2022 My Travel Research · Tourism & Marketing · All Rights Reserved