Does tourism suffer from the innovators dilemma? A couple of years ago, we were commissioned to build an evidence-based marketing plan for a tour operator. At the time, they were highly successful but an external review had identified that they lacked process and a way to drive the next wave of growth. This was where we came in. When we sat down for our inception meeting, I commented how excited I was to be working with a business at this stage of the business cycle. This is exactly the time a business should scan the horizon looking for … [Read more...]
How Market Research Can Increase Revenue And Visitation
Incorporating market research in your marketing planning is absolutely crucial to success for both destinations and businesses. Market research provides a platform to move forward in your decision making allowing you to be armed with the knowledge of variants that will play a vital part in your future. … [Read more...]