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You are here: Home / Archives for Market Research for Tourism

Is Tourism Innovative?

by Carolyn Childs 4 Comments

Does tourism suffer from the innovator's dilemma? A couple of years ago, we were commissioned to build an evidence-based marketing plan for a tour operator.  At the time, they were highly successful but an external review had identified that they lacked process and a way to drive the next wave of growth.  This was where we came in. When we sat down for our inception meeting, I commented how excited I was to be working with a business at this stage of the business cycle. This is exactly the time a business should scan the horizon looking for … [Read more...]

Filed Under: Blog Tagged With: Business, Market Research for Tourism, Tourism Innovation, Tourism marketing, Tourism Planning

How Travel Market Research Can Increase Revenue And Visitation

by Bronwyn White Leave a Comment

tourism research

Incorporating market research in your marketing planning is absolutely crucial to success for both destinations and businesses.  A travel market research provides a platform to move forward in your decision making allowing you to be armed with the knowledge of variants that will play a vital part in your future. … [Read more...]

Filed Under: Blog, Free Content Tagged With: Market Research for Tourism

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