Google Micromoments & Airbnb Hosted Walks - At MyTravelResearch.com, we talk a lot about taking insight to action. It is much easier said than done and is a skill that takes years to acquire. It is one of those things that as a researcher and marketing strategist, you learn on the job. They don't teach you this stuff at university or college. We know that companies can spend thousands of dollars on market research. In fact, some governments spend millions on tourism research. Unfortunately in many instances, we do not see the … [Read more...]
How to Surprise and Delight On Little Budget
I travelled all the way from Australia to Los Angeles this week for a little work and pleasure mixed together. It is always good to do both when you can. And as travel researchers, I can honestly say that there is never a time that Carolyn and I are not on the job - even when we are on holiday. As a travel industry professional, you would know that the job tends to extend to ongoing verbal commentary and analysis to those travelling with you. Service critiques and inspection of all manner of tourism product and service delivery along the … [Read more...]
Connect With The Right Content At The Right Time.
As a tour operator, hotel, or destination, there are many ways to connect to your customers on their path to purchase. Nearly all leisure travel begins with an online search. Consequently, online content is more effective than traditional marketing such as brochures and advertising. At each step of the path to purchase the best way to connect with your customer is therefore through inspiring and engaging content – a combination of images, words, stories, and video. Remember this, a traveller needs to minimise the risk associated with the … [Read more...]
Generation Z and Tourism Marketing
The travel and tourism environment is always changing. Just when you have got used to the idea of Gen Y, Gen Z is about to enter our markets (in fact as influencers they are already there). Gen Z is in their late teens / early 20's. They are digital natives living in a world previous generations have damaged. They demand respect and are ready to engage. We haven't heard a lot about them yet, but they are ready to travel! In this short video chat, Carolyn Childs, Head of Travel Research at MyTravelResearch.com will introduce you to the next … [Read more...]
Generating Tourism Dispersal In Regional Australia
The following is a guest blog piece by Australian Regional Tourism Network (ARTN) Chairman David Sheldon who is also the owner/operator of Elm Cottage in Tumut. We are proud to be affiliated with them through our sponsorship of the ARTN Young Tourism Professional award Over 45% of the Visitor Expenditure is currently in Regional Australia. That means our network needs to begin updating its practices to fit the current climate. Today’s ever-changing economic challenges should be seen as opportunities as opposed to roadblocks. Tourism is a … [Read more...]
How VFR Hosts Can Turbo Charge Your Visitor Economy
In this video we talk about how visiting friends and relatives (VFR) hosts are largely ignored when it comes to marketing efforts, yet they represent an extraordinary opportunity. The latest research from Tourism Research Australia tells us that 48% of the domestic travel industry is VFR. This market is the low hanging fruit of domestic tourism. If you want to see a gold star campaign for VFR hosts in action, check out Destination Southern Highlands, My Southern Highlands campaign, created with the help of creative agency Wisdom. To … [Read more...]
How Travellers Plan and Book Their Trip
In this recorded webinar we take you through the journey of what happens when travellers start dreaming of a holiday right through to their post holiday sharing. You will see that content is crucial to your tourism and marketing strategy.We also show you some cases of where it is done well.Press the play button on top of the travelling pooch.[icon name="fighter-jet" class=""] Do you want to hear more from us? Want to be kept up to date with the latest travel and tourism insights? Join Our Mailing List. Every 2 weeks, we send the latest … [Read more...]
How to Engage with Booming Tech-Savvy Indian Travellers
One of the great side benefits of participating in Australia Business Week in India earlier this month was the chance for some ‘ethnographic’ observations of this exciting source market. One of the most noticeable observations we have made has been around the Indian travellers market’s tech-savviness. A jointly-published report from the Internet and Mobile Association of India (IAMAI) and IMRB (Indian Market Research Bureau) International stated that India was expected to surpass the US as the second-largest internet user base globally, behind … [Read more...]