In this video we talk about how visiting friends and relatives (VFR) hosts are largely ignored when it comes to marketing efforts, yet they represent an extraordinary opportunity. The latest research from Tourism Research Australia tells us that 48% of the domestic travel industry is VFR. This market is the low hanging fruit of domestic tourism.
If you want to see a gold star campaign for VFR hosts in action, check out Destination Southern Highlands, My Southern Highlands campaign, created with the help of creative agency Wisdom.
To watch the video, just click on the arrow/play button on the picture below.
We have just had a few requests for the slides. Click here to download. We would love for you to take action on this.
If you are interested in purchasing the VFR Travel Research report, it is available on our dedicated VFR microsite at www.MyVFRResearch.com.au
And don’t forget to leave a comment below – thoughts, questions and share any experiences and ideas, we would love to hear from you. Bron
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Hi Bronwyn,
thanks for an interesting presentation. I agree, there is a huge potential.
Could you please check the download link for the presentation? I get an error message …
Best,
Markus
Hello Markus
I can download it OK. I have also placed it on slideshare here http://www.slideshare.net/MyTravelResearch/how-visiting-friends-and-relatives-hosts-can-turbo-charge-your-visitor-economy
Let me know how you go. Im really glad you liked it.
Bronwyn