In this video we talk about how visiting friends and relatives (VFR) hosts are largely ignored when it comes to marketing efforts, yet they represent an extraordinary opportunity. The latest research from Tourism Research Australia tells us that 48% of the domestic travel industry is VFR. This market is the low hanging fruit of domestic tourism.
To watch the video, just click on the arrow/play button on the picture below.
If you are interested in purchasing the VFR Travel Research report, it is available on our dedicated VFR microsite at www.MyVFRResearch.com.au
And don’t forget to leave a comment below – thoughts, questions and share any experiences and ideas, we would love to hear from you. Bron
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