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You are here: Home / Uncategorized / How VFR Hosts Can Turbo Charge Your Visitor Economy

How VFR Hosts Can Turbo Charge Your Visitor Economy

by Bronwyn White 2 Comments

In this video we talk about how visiting friends and relatives (VFR) hosts are largely ignored when it comes to marketing efforts, yet they represent an extraordinary opportunity.  The latest research from Tourism Research Australia tells us that 48% of the domestic travel industry is VFR.  This market is the low hanging fruit of domestic tourism.  

If you want to see a gold star campaign for VFR hosts in action, check out Destination Southern Highlands, My Southern Highlands campaign, created with the help of creative agency Wisdom. 

To watch the video, just click on the arrow/play button on the picture below.

We have just had a few requests for the slides. Click here to download.  We would love for you to take action on this.

If you are interested in purchasing the VFR Travel Research report, it is available on our dedicated VFR microsite at www.MyVFRResearch.com.au

And don’t forget to leave a comment below – thoughts, questions and share any experiences and ideas, we would love to hear from you.  Bron

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Bronwyn White
Bronwyn White is one of the co-founders of MyTravelResearch.com.After 7 years with MyTravelResearch.com, Bronwyn moved on to pursue her passion for the burgeoning over 55s market through a specialist consultancy in this area:NewYoungConsulting.com.She remains a close friend and great supporter of MyTravelResearch.com and we are delighted to continue sharing her insights…
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Filed Under: Uncategorized Tagged With: VFR Research

About Bronwyn White

Bronwyn White is one of the co-founders of MyTravelResearch.com. After 7 years with MyTravelResearch.com, Bronwyn moved on to pursue her passion for the burgeoning over 55s market through a specialist consultancy in this area: NewYoungConsulting.com. She remains a close friend and great supporter of MyTravelResearch.com and we are delighted to continue sharing her insights…

Comments

  1. Markus says

    April 10, 2015 at 11:02 am

    Hi Bronwyn,
    thanks for an interesting presentation. I agree, there is a huge potential.
    Could you please check the download link for the presentation? I get an error message …
    Best,
    Markus

    Reply
    • Bronwyn White says

      April 10, 2015 at 11:46 am

      Hello Markus
      I can download it OK. I have also placed it on slideshare here http://www.slideshare.net/MyTravelResearch/how-visiting-friends-and-relatives-hosts-can-turbo-charge-your-visitor-economy
      Let me know how you go. Im really glad you liked it.
      Bronwyn

      Reply

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