One of the great side benefits of participating in Australia Business Week in India earlier this month was the chance for some ‘ethnographic’ observation of this exciting source market. One of the most noticeable observations we have made has been around the Indian travellers market’s tech-savviness. A jointly-published report from the Internet and Mobile Association
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This is a great post, and it is good that you pointed out that web content should be optimized for mobile use. As long as a company makes absolutely certain that they can deliver to the needs of Indian consumers, utilizing technology to the fullest will give companies great advantage over the market. Thanks for sharing this very relevant and timely post!