India is the flavour of the year for us at MyTravelResearch.com after we were invited to attend an Australian government trade mission earlier in the year. And you are our lucky beneficiary. Carolyn Childs, CEO Bespoke Research, has authored a white paper that we released with our friends at PATA. Free Indian Outbound Traveller White Paper And visit our other Indian outbound market posts here. We have build a huge resource on the Indian outbound market: How to Engage With India's Booming Tech Savvy Population. How Indian Tourism Can … [Read more...]
Cashed Up, Time Rich - The Travelling Senior
Did you know, that in our life time, we will never see another demographic that has as much disposable cash to spend and as much free time than our current seniors? Between us at MyTravelResearch.com, we have interviewed, researched and 'studied' thousands of seniors and their travelling habits. How they plan, their pain points, what excites them. They have big dreams and a bucket list to smash. Yet, I still see the travel industry not really taking them seriously. Still talking to cringe-worthy stereotypes that most seniors cannot really … [Read more...]
Connect With The Right Content At The Right Time.
As a tour operator, hotel or destination, there are many ways to connect to your customer on their path to purchase. Nearly all leisure travel begins with online search. Consequently, online content is more effective than traditional marketing such as brochures and advertising. At each step of the path to purchase the best way to connect with your customer is therefore through inspiring and engaging content – a combination of images, words, stories and video. Remember this, a traveller needs to minimise the risk associated with the decision … [Read more...]
Gen Z and Tourism Marketing
The travel and tourism environment is always changing. Just when you had got used to the idea of Gen Y, Gen Z is about to enter our markets (in fact as influencers they are already there). Gen Z are in their late teens / early 20's. They are digital natives living in a world previous generations have damaged. They demand respect and are ready to engage.We haven't heard a lot about them yet, but they are ready to travel!In this short video chat, Carolyn Childs, Head of Travel Research at MyTravelResearch.com will introduce you to the next … [Read more...]
Generating Tourism Dispersal In Regional Australia
The following is a guest blog piece by Australian Regional Tourism Network (ARTN) Chairman David Sheldon who is also the owner / operator of Elm Cottage in Tumut. We are proud to be affiliated with the through our sponsorship of the ARTN Young Tourism Professional awardOver 45% of the Visitor Expenditure is currently in Regional Australia. That means our network needs to begin updating its practices to fit the current climate. Today’s ever changing economic challenges should be seen as opportunities as opposed to roadblocks. Tourism is a … [Read more...]
Building Digital Assets For Tourism Businesses And Destinations
The last year (2014) has been a rocky road for those in the industry who have put all their social media eggs in the Facebook basket. Many tourism businesses and destinations saw a dramatic drop in their organic Facebook reach last year. This impacted many. This meant that fans were not seeing posts. Then it became official that this was is a deliberate move as part of Facebook’s revenue generating strategy by making businesses pay more for fans, exposure to fans and the opportunity to engage with fans. As a result, less than 4% of … [Read more...]
How VFR Hosts Can Turbo Charge Your Visitor Economy
In this video we talk about how visiting friends and relatives (VFR) hosts are largely ignored when it comes to marketing efforts, yet they represent an extraordinary opportunity. The latest research from Tourism Research Australia tells us that 48% of the domestic travel industry is VFR. This market is the low hanging fruit of domestic tourism. If you want to see a gold star campaign for VFR hosts in action, check out Destination Southern Highlands, My Southern Highlands campaign, created with the help of creative agency Wisdom. To watch … [Read more...]
How Travellers Plan and Book Their Trip
In this recorded webinar we take you through the journey of what happens when travellers start dreaming of a holiday right through to their post holiday sharing. You will see that content is crucial to your tourism and marketing strategy.We also show you some cases of where it is done well.Press the play button on top of the travelling pooch. Do you want to hear more from us? Want to be kept up to date with the latest travel and tourism insights? Join Our Mailing List. Every 2 weeks, we send the latest practical insight for you to apply to … [Read more...]
How to Engage with India’s Booming Tech-Savvy Travel Population
One of the great side benefits of participating in Australia Business Week in India earlier this month was the chance for some ‘ethnographic’ observation of this exciting source market. One of the most noticeable observations we have made has been around the Indian market’s tech-savviness.A jointly-published report from the Internet and Mobile Association of India (IAMAI) and IMRB (Indian Market Research Bureau) International stated that India was expected to surpass the US as the second largest internet user base globally, behind China, in … [Read more...]