MyTravelResearch.com

Easy to use market research and marketing tools for the travel and tourism industry.

  PRICING       LOG-IN
  • Home
  • Blog
  • Subscribe to Travel Trend Reports
  • Insight to Action Products
    • Tourism Marketing Plan Blueprint
    • Tourism Marketing Plan LITE
  • Consulting
  • My Travel Research
  • About Us
    • Our Vision
    • Our Privacy Policy
    • Premium Membership FAQs
  • Testimonials
  • Contact
You are here: Home / Archives for Uncategorized

How to Surprise and Delight On Little Budget

by Bronwyn White Leave a Comment

travel research

I travelled all the way from Australia to Los Angeles this week for a little work and pleasure mixed together.  It is always good to do both when you can.  And as travel researchers, I can honestly say that there is never a time that Carolyn and I are not on the job - even when we are on holiday. As a travel industry professional, you would know that the job tends to extend to ongoing verbal commentary and analysis to those travelling with you.  Service critiques and inspection of all manner of tourism product and service delivery along the … [Read more...]

Filed Under: Uncategorized Tagged With: Customer Service, Customer Service Tourism

Indian Outbound Tourism White Paper

by Carolyn Childs Leave a Comment

Travel Research

India is the flavour of the year for us at MyTravelResearch.com after we were invited to attend an Australian government trade mission earlier in the year. And you are our lucky beneficiary for this Indian Outbound Tourism White Paper produced by MyTravelResearch.com.   Carolyn Childs, CEO Bespoke Research,  has authored this white paper that we released with our friends at PATA.  Free Indian Outbound Tourism White Paper And visit our other Indian outbound market posts here.  We have to build a huge resource on the Indian outbound tourism … [Read more...]

Filed Under: Uncategorized

Connect With The Right Content At The Right Time.

by Bronwyn White Leave a Comment

Tourism research

As a tour operator, hotel or destination, there are many ways to connect to your customer on their path to purchase.  Nearly all leisure travel begins with online search. Consequently, online content is more effective than traditional marketing such as brochures and advertising. At each step of the path to purchase the best way to connect with your customer is therefore through inspiring and engaging content – a combination of images, words, stories and video. Remember this, a traveller needs to minimise the risk associated with the decision … [Read more...]

Filed Under: Uncategorized Tagged With: Content Marketing, path to purchase

Generation Z and Tourism Marketing

by Carolyn Childs 2 Comments

Travel Research

The travel and tourism environment is always changing. Just when you had got used to the idea of Gen Y, Gen Z is about to enter our markets (in fact as influencers they are already there).  Gen Z are in their late teens / early 20's.  They are digital natives living in a world previous generations have damaged.  They demand respect and are ready to engage. We haven't heard a lot about them yet, but they are ready to travel! In this short video chat, Carolyn Childs, Head of Travel Research at MyTravelResearch.com will introduce you to the next … [Read more...]

Filed Under: Uncategorized Tagged With: Demographics, Gen Y

Generating Tourism Dispersal In Regional Australia

by Bronwyn White Leave a Comment

The following is a guest blog piece by Australian Regional Tourism Network (ARTN) Chairman David Sheldon who is also the owner/operator of Elm Cottage in Tumut. We are proud to be affiliated with them through our sponsorship of the ARTN Young Tourism Professional award Over 45% of the Visitor Expenditure is currently in Regional Australia. That means our network needs to begin updating its practices to fit the current climate. Today’s ever-changing economic challenges should be seen as opportunities as opposed to roadblocks. Tourism is a … [Read more...]

Filed Under: Uncategorized Tagged With: ARTN, regional tourism, VFR

How VFR Hosts Can Turbo Charge Your Visitor Economy

by Bronwyn White 2 Comments

In this video we talk about how visiting friends and relatives (VFR) hosts are largely ignored when it comes to marketing efforts, yet they represent an extraordinary opportunity.  The latest research from Tourism Research Australia tells us that 48% of the domestic travel industry is VFR.  This market is the low hanging fruit of domestic tourism.  If you want to see a gold star campaign for VFR hosts in action, check out Destination Southern Highlands, My Southern Highlands campaign, created with the help of creative agency Wisdom. To watch … [Read more...]

Filed Under: Uncategorized Tagged With: VFR Research

How Travellers Plan and Book Their Trip

by Carolyn Childs Leave a Comment

In this recorded webinar we take you through the journey of what happens when travellers start dreaming of a holiday right through to their post holiday sharing.  You will see that content is crucial to your tourism and marketing strategy.We also show you some cases of where it is done well.Press the play button on top of the travelling pooch.[icon name="fighter-jet" class=""]  Do you want to hear more from us? Want to be kept up to date with the latest travel and tourism insights? Join Our Mailing List. Every 2 weeks, we send the latest … [Read more...]

Filed Under: Uncategorized Tagged With: Traveller Path To Purchase

How to Engage with Booming Tech-Savvy Indian Travellers

by Carolyn Childs 1 Comment

One of the great side benefits of participating in Australia Business Week in India earlier this month was the chance for some ‘ethnographic’ observation of this exciting source market. One of the most noticeable observations we have made has been around the Indian travellers market’s tech-savviness. A jointly-published report from the Internet and Mobile Association of India (IAMAI) and IMRB (Indian Market Research Bureau) International stated that India was expected to surpass the US as the second-largest internet user base globally, behind … [Read more...]

Filed Under: Blog, Free Content, Uncategorized Tagged With: Content Marketing, Digital Marketing For Tourism, Indian tourists, Tourism marketing, Traveller Path To Purchase

  • « Previous Page
  • 1
  • 2

Search

Our Latest Report

Our Latest Report

Events and Webinars

Member Events and Webinars graphic for sidebar widget image

Sign Up

 
Fill out the form to receive our actionable insight.
 
 

Marketing Plan Blueprint

Marketing Plan Blueprint

Latest Tweets

  • As we grapple with the twin evils of climate emergency and rising living costs there are sometimes win-win solution… https://t.co/jeXbwg4LE6

    2 weeks
  • We agree with Sally Cope of @TourismAus that #Vfr is still good traffic! #destaus2022

    3 months
  • Great to hear from @TourismAus that increasingly we will use Indigenous place names in promotion.#destaus2022

    3 months
  • Some festive cheer and a lovely story of human connection (with considered planning to make it safe 😀)‘Caroling on… https://t.co/WareGTgXOE

    5 months

© Copyright 2022 My Travel Research · Tourism & Marketing · All Rights Reserved