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You are here: Home / Archives for path to purchase

Connect With The Right Content At The Right Time.

by Bronwyn White Leave a Comment

Tourism research

As a tour operator, hotel or destination, there are many ways to connect to your customer on their path to purchase.  Nearly all leisure travel begins with online search. Consequently, online content is more effective than traditional marketing such as brochures and advertising. At each step of the path to purchase the best way to connect with your customer is therefore through inspiring and engaging content – a combination of images, words, stories and video. Remember this, a traveller needs to minimise the risk associated with the decision … [Read more...]

Filed Under: Uncategorized Tagged With: Content Marketing, path to purchase

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