In this webinar, we hosted a special guest - Bryon Merzeo from Deloitte where he gave us a rundown of the latest key tourism trends in Australia. He covers: International Domestic Hotel and infrastructure Supply challenges And general tourism trends you won't want to miss What is great here is that Bryon has put together all loads of key trends and analyses into one central place. He has also given us a sneak peek into the findings of the Deloitte Tourism and Hotel Outlook report. … [Read more...]
How tourism businesses can profit in our ‘post truth’ world
In 2016, a new word entered the English language: post-truth. In fact, it was Oxford Dictionaries’ word of the year. It reflected the idea ‘objective’ facts no longer matter as much as what we believe is true based on what ‘ought’ to be true. Actually, this is the culmination of many years of psychological research in which we understood that consumers fit things into a narrative they already have. One common cognitive bias is what’s called confirmation bias: that we are more likely to believe things that confirm what we already thought than … [Read more...]
Connecting WA with the Malaysia, Indonesia & Singapore markets
I think some people see our Premium Trends Hub as being in competition with other sources. However, we believe the more people use insight the better that is for us. Your STO can be a great source of insight If you have ever heard our presentation on Champagne Insights for the Cost of Fresh Air, you'll know we are keen for destinations and tourism businesses to work with their State Tourism Organisation. There is so much great information they can provide to support your business planning. So we were delighted when we were invited to … [Read more...]
Seniors Travel Trends
Bronwyn talks to Sky News here about some of the latest senior travel trends. Including, intergenerational travel and how some tour companies are changing their travel content to be more flexible. … [Read more...]
Is your tourism business ready for a seismic shift in demographics?
Pick your metaphor: Demographic tsunami or seismic shift . Whatever you choose, the largest shifts in demographics we may ever have seen are coming to your key markets. The overlap between demographics and generations that govern most marketing assumptions (e.g. that Millennials are Youth travellers) are changing. Whatever demographics you target, be it Baby Boomers, Millennials, Gen Z or Chinas 90s kids, you need to understand what is about to happen. To help you understand the implications, MyTravelResearch.com has worked with PATA to … [Read more...]
Why should businesses conduct tourism research?
One of the great founding narratives of business is that of the millionaire or billionaire who didn’t do any research because they had a great vision. The story is often supported by the Henry Ford quote that if he had asked the customer what they wanted they would have said faster horses. In this article, we will discuss why and how should businesses conduct tourism research. If anything in our ‘post-truth’ world that story has got even stronger: for some people evidence no longer matters. And it is true, that there are occasionally … [Read more...]
Help us shape the future of tourism in Central Australia
Tourism Central Australia (TCA) is conducting a review of its structure and organisation. It is inviting all members of the travel and tourism community who engage with or care about the Red Centre to participate. We're conducting the review on their behalf and there are lots of ways to engage How you can help Complete a questionnaire (click the link that best suits you) TCA members: https://www.surveymonkey.com/r/TCAmembers Former TCA members: https://www.surveymonkey.com/r/TCAlapsed Other businesses in the region: … [Read more...]
5 Step Travel & Tourism Marketing System
Many of us are suffering from information and technology overwhelm when it comes to tourism marketing. Some of us just cannot afford to commission a search engine optimization company to help out in the immediate term. Believe it or not, achieving a robust online presence yourself and within your own team is possible without spending a cent with these 5-step travel & tourism marketing systems. As travel researchers and marketers, we have been experimenting with various methodologies over the last few years since Google switched its … [Read more...]
Mastering Tourism Marketing
We are as an industry in truly exciting times where we have online marketing opportunities, that will NEVER arise again. Pretty serious stuff. This is all due to the infancy of semantic search - the search engine algorithms that determine what is presented to a traveller why they are searching for holiday ideas. It is a time where you have the opportunity to really strengthen your business or destination brand in a way that you will never be able to do again. How strong and tight your brand is will determine your success. And because we are … [Read more...]
Millennials in Tourism: When Millennials Grow Up
Globally the influence of Millennials in tourism & travel and on marketing has been profound. In the US, Millennials are as large a generation cohort as Baby Boomers. In China, they are a smaller generation numerically thanks to the one-child policy. But as the first generation to benefit from China's astonishing economic growth, 80's children (as they are known) are a wealthy and high-consuming group. The word Millennial has almost become synonymous with youth. But that is about to change. Millennials (Gen Y) were; broadly speaking born … [Read more...]
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