Return on Investment or ROI in Travel and tourism digital marketing is one of the biggest mysteries we are facing collectively as an industry today. Our recent Tourism Marketing Plan Blueprint questionnaire confirmed that it is one of the main issues many of us in the travel and tourism industry are struggling with. At MyTravelResearch.com, we advocate evidence-based marketing practice, and ROI in travel certainly comes under this banner. You should not be spending money on marketing where you do not track your spending. Metrics are not … [Read more...]
Pay Per Click for Travel and Tourism Marketing
Pay Per Click Advertising with Nigel Ayling - Expert Interview In a 40-minute audio interview with Bronwyn White of MyTravelResearch.com, Nigel Ayling Director of Solutions4.biz in New South Wales explains the opportunities available to small tourism companies who want to cut out the middle man, increase bookings and stop paying commissions of 12.5% and more to online travel agencies. If done well, pay-per-click (PPC) for the travel industry is an efficient, targeted, measurable, and cost-effective type of marketing with no up-front costs. You … [Read more...]