In our quest to get more tourism business to think about mobile as a major web presence strategy, we have created this info-graphic to clearly show you the flow of how people book travel after researching on a tablet.Knowing where and how your market is searching for your products can help you implement marketing strategies that are relevant to your customers and help you increase bookings and revenue.[icon name="fighter-jet" class=""] Do you want to hear more from us? Want to be kept up to date with the latest travel and tourism insights? … [Read more...]
How The Mantra Group Increases Occupancy Rates, Visitation Levels And Customer Satisfaction
In this article, MyTravelResearch.com spent some time with Ken Minnikin, the Head of Marketing for the Mantra Group. Ken was extremely generous with his knowledge and shares many of the tactics the Mantra Group uses to grow and strengthen the brands of Peppers, Mantra and Breakfree in a domestic market where decline in visitation is common. There is plenty in our interview that you can apply to your business whether you are large operator or a small B & B. 5 Key Take-outs from Ken include: Research underpins all business … [Read more...]
Turkish Treatment: Lessons In Service And Marketing, Australia’s Tourism Industry Could Learn From Turkey.
The response to Bronwyn’s recent piece on the joys of domestic travel has made me realise how useful it is to have a point of comparison. It gives us some perspective.Last year I spent 5 weeks in Turkey on an (ahem) detailed research trip to make that comparison. It’s a useful comparison because, according to the very useful Economist World in Figures app, Turkey actually sits quite close to Australia in the world tourism rankings on inbound benefit. It’s derived from more visitors spending less but nevertheless we’re pretty close. Like … [Read more...]
Seniors Travel Research – The Seniors Gap Year
Listen to Carolyn Childs talk to The Australian Newspaper about seniors taking a gap year. Click here to listen. [icon name="fighter-jet" class=""] Do you want to hear more from us?Want to be kept up to date with the latest travel and tourism insights? Join Our Mailing List. Every 2 weeks, we send the latest practical insight for you to apply to your business and destination marketing.[aio_button align="none" animation="none" color="yellow" size="small" icon="none" text="SIGN UP NOW" relationship="dofollow" … [Read more...]
Clear As Mud Pricing Costs Tourism Businesses
Clear experience on Pricing in Tourism is more important than ever Introduction by Carolyn Childs, CEO: Back in 2013, MyTravelResearch.co Co-Founder Bronwyn White wrote a piece reflecting on the potentially $30,000 loss a poor experience on tourism pricing had cost a domestic caravan park. As part of our regular review of content, we recently went back to this piece with a view to whether it still had relevance. At MyTravelResearch.com we pride ourselves on producing evergreen content, but seriously the points in this 8-years-old article … [Read more...]
The Highs And Lows Of A Regional Road Trip
Every Christmas we drive to Melbourne with the kids to visit Mum and Dad so I get to reconnect with regional Australia. This is often with somewhat mixed feelings. I have worked with regional tourism for many years now in a marketing and market research capacity so I guess I travel not only as a 'traveller' but also with an eye on the game.Essentially what I notice, is there is so much opportunity for tourism businesses to shine and untapped opportunity. Here are a few of the highs and lows of my family road trip. 1. Regional produce and … [Read more...]
Seniors Travel – From Blue Rinse To Blue Skies
Our seniors travel research has been gaining an enormous amount of interest and publicity since we published it 6 months ago. The interest comes mostly from mainstream press (it is a great story). We have been on TV, in all the national newspapers, marketing magazines and positioned as being on the forefront of seniors travel research. We have also had marketers from other industries look at the research. Oh yes, I think we had 1 article from a travel publication. I guess what is prompting me to write this article, is that we are a little … [Read more...]
Respect Your Customer – Lessons For Tourism From The Retail Industry
The dawn of the digital age in marketing is supposed to herald a new dawn in engaging with our customers. I truly believe this to be the case. But I have had two examples that remind me that, in both digital and offline marketing, sometimes you do need to go back to basics which includes giving respect to your customer. This is especially the case in the age of the ‘considered’ consumer who looks hard at how they spend their money. … [Read more...]
The Tourism & Travel Marketing Revolution: ZMOT
Last week, the Australian Bureau of Statistics (ABS) released some extraordinary figures: - In 2010-11, 79% of persons aged 15 years and over had accessed the internet in the previous 12 months - 68% of internet users had used the internet to purchase or order goods or services for private purposes, - Of the people who had made a purchase over the internet, 74% purchased Travel, accommodation, memberships or tickets of some kind. … [Read more...]
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