The dawn of the digital age in marketing is supposed to herald a new dawn in engaging with our customers.  I truly believe this to be the case.  But in the last 24 hours I have had two examples that remind me that, in both digital and offline marketing, sometimes you do need to go back to basics. This is especially the case in the age of the ‘considered’ consumer who looks hard at how they spend their money. … [Read more...]

Last week, the Australian Bureau of Statistics (ABS) released some extraordinary figures:-  In 2010-11, 79% of persons aged 15 years and over had accessed the internet in the previous 12 months-  68% of internet users had used the internet to purchase or order goods or services for private purposes,-  Of the people who had made a purchase over the internet, 74% purchased Travel, accommodation, memberships or tickets of some kind. … [Read more...]