The seniors market is the most ignored and under-estimated segment of the travelling market. We are unlikely to see another generation of travellers so cashed up and time rich in our time. We have created an infographic to help you get started with targeting the senior traveller.
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Bronwyn White is one of the co-founders of MyTravelResearch.com.After 7 years with MyTravelResearch.com, Bronwyn moved on to pursue her passion for the burgeoning over 55s market through a specialist consultancy in this area:NewYoungConsulting.com.She remains a close friend and great supporter of MyTravelResearch.com and we are delighted to continue sharing her insights…
Hi
I’m a professor in Toronto Canada and want to start a 12 week university course on the seniors mkt and implications for the hospitality and tourism industry. Wondered if you could help eg what sources should I consult and what topics to include, etc.
Hi there Michael
We work with several universities in various capacities. I have just sent you an email to the address submitted here.
Thanks so much for reading.
Bron