MyTravelResearch.com

Easy to use market research and marketing tools for the travel and tourism industry.

  PRICING       LOG-IN
  • Home
  • Blog
  • Subscribe to Travel Trend Reports
  • Insight to Action Products
    • Tourism Marketing Plan Blueprint
    • Tourism Marketing Plan LITE
  • Consulting
  • My Travel Research
  • About Us
    • Our Vision
    • Our Privacy Policy
    • Premium Membership FAQs
  • Testimonials
  • Contact
You are here: Home / Blog / Why You Need To Target The Senior Traveller

Why You Need To Target The Senior Traveller

by Bronwyn White 2 Comments

The seniors market is the most ignored and under-estimated segment of the travelling market.  We are unlikely to see another generation of travellers so cashed up and time rich in our time.  We have created an infographic to help you get started with targeting the senior traveller.

 

senior traveller infographic image mytravelresearch.com

[icon name=”fighter-jet” class=””]  Do you want to hear more from us? 

Want to be kept up to date with the latest travel and tourism insights? Join Our Mailing List. Every 2 weeks, we send the latest practical insight for you to apply to your business and destination marketing. 

Sign Up Now

  • Author
  • Recent Posts
Bronwyn White
Bronwyn White is one of the co-founders of MyTravelResearch.com.After 7 years with MyTravelResearch.com, Bronwyn moved on to pursue her passion for the burgeoning over 55s market through a specialist consultancy in this area:NewYoungConsulting.com.She remains a close friend and great supporter of MyTravelResearch.com and we are delighted to continue sharing her insights…
Latest posts by Bronwyn White (see all)
  • The Toilet Tourism Awards – 2019 Entries Open
  • The Evolution of Tourism Marketing: Artificial Intelligence in Tourism
  • How Responding to Reviews Can Get You More Bookings

Filed Under: Blog, Free Content Tagged With: Seniors travel research

About Bronwyn White

Bronwyn White is one of the co-founders of MyTravelResearch.com. After 7 years with MyTravelResearch.com, Bronwyn moved on to pursue her passion for the burgeoning over 55s market through a specialist consultancy in this area: NewYoungConsulting.com. She remains a close friend and great supporter of MyTravelResearch.com and we are delighted to continue sharing her insights…

Comments

  1. Michael R. Hunter says

    December 14, 2015 at 6:38 am

    Hi
    I’m a professor in Toronto Canada and want to start a 12 week university course on the seniors mkt and implications for the hospitality and tourism industry. Wondered if you could help eg what sources should I consult and what topics to include, etc.

    Reply
    • Bronwyn White says

      December 14, 2015 at 2:08 pm

      Hi there Michael
      We work with several universities in various capacities. I have just sent you an email to the address submitted here.
      Thanks so much for reading.
      Bron

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Search

Our Latest Report

Our Latest Report

Events and Webinars

Member Events and Webinars graphic for sidebar widget image

Sign Up

 
Fill out the form to receive our actionable insight.
 
 

Marketing Plan Blueprint

Marketing Plan Blueprint

Latest Tweets

  • As we grapple with the twin evils of climate emergency and rising living costs there are sometimes win-win solution… https://t.co/jeXbwg4LE6

    1 week
  • We agree with Sally Cope of @TourismAus that #Vfr is still good traffic! #destaus2022

    3 months
  • Great to hear from @TourismAus that increasingly we will use Indigenous place names in promotion.#destaus2022

    3 months
  • Some festive cheer and a lovely story of human connection (with considered planning to make it safe 😀)‘Caroling on… https://t.co/WareGTgXOE

    5 months

© Copyright 2022 My Travel Research · Tourism & Marketing · All Rights Reserved