The seniors market are the most ignored and under-estimated segment of the travelling market. We are unlikely to see another generation of travellers so cashed up and time rich in our time. We have created an infographic to help you get started with targeting the senior traveller.
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Bronwyn White
Bronwyn has 22 years experience in the travel and tourism industry in the areas of market research, sales and marketing. Her extensive career includes organisations like Qantas Airways, Destination NSW and TNS Research.She has experience in a wide range of travel and tourism services, including: market research / insights,Internet marketing,strategic and tactical marketing consultancy and executive officer services for regional tourism organisations.
She also runs a well respected seniors travel blog, http://www.newyoungtravel.com.au.
Bronwyn is also the published author of Seniors Travel Tips, a global travel guide for seniors.
She also runs a well respected seniors travel blog, http://www.newyoungtravel.com.au.
Bronwyn is also the published author of Seniors Travel Tips, a global travel guide for seniors.
Hi
I'm a professor in Toronto Canada and want to start a 12 week university course on the seniors mkt and implications for the hospitality and tourism industry. Wondered if you could help eg what sources should I consult and what topics to include, etc.
Hi there Michael
We work with several universities in various capacities. I have just sent you an email to the address submitted here.
Thanks so much for reading.
Bron