Paris Syndrome: Sometimes we need to be careful what we wish for When I conducted a long-term brand tracking studies in both the airline industry and for destinations and destination marketing, I noticed that the Japanese consistently rated everything to do with France very positively. For many Japanese people France, and particularly Paris, form an ideal of a destination – representing civilisation, beauty and culture. But when Japanese people visit Paris, some suffer a severe disappointment. Real-life Paris is grittier and … [Read more...]
The Whys and How of Regional Branding
In this guest posting, our intern from the US Angelina Colone reflects on what she’s learned about regional branding during her time with us If you don't already have a brand - it's time to get one Currently, encouraging growth in regional travel is a hot topic around the world – especially as many iconic destinations face the risk of over-tourism. In Australia, it is high on the political agenda, but Visit Britain has launched a campaign to drive regional dispersal. At MyTravelResearch.com we have focused on this idea for a while (for … [Read more...]
The MyTravelResearch.com 2018 International Toilet Tourism Award Winners Announced!
Six toilets popular with tourists around the world have officially been crowned and are ascending their thrones for 2018. Winners include a James Bond themed loo on a mountain top, a toilet that makes you feel you’re in a forest, and an airport where guide dogs can poop indoors in comfort. It's #toilettourism time again! We are very proud to announce the six toilets in tourism destinations around the world that have won coveted titles in the 2018 International Toilet Tourism Awards. We received submissions from tourism destinations … [Read more...]
The Toilet Tourism Awards – 2019 Entries Open
2019 International Toilet Tourism Awards Open For Entry We are now open to accept submissions from tourism destinations and businesses that want to wipe the floor with the competition. After many years analysing tourism trends, the awards at MyTravelresearch.com aim to show tourism destinations that clean, creative, quirky public toilets go a long way to boosting a destination’s image and generating tourism dollars. People stop to spend a penny and end up spending more. This year anyone can nominate a toilet. In more exciting news, we are … [Read more...]
Why Customer Experience Is (Rightly) Such a Hot Topic in Travel
Companies that anticipate and deliver what travellers want, when they want it, are more likely to command loyalty – and profits Why is customer experience such a hot topic and buzz phrase in the travel industry (and others)? Answer: because in the age of the experience economy the quality of customer interactions at each stage of the path to purchase builds customer loyalty and advocacy. Both are closely aligned to profits. The reality is, big data and technology have enabled brands to understand us better – often better than we … [Read more...]
Defending and building your destination’s budget.
Using the Aces Up your Sleeve In the first quarter of 2017, the New Zealand government announced that it was increasing Tourism New Zealand’s funding. But this was a rare event in funding for Destination Marketing Organisations (DMOs) – globally it seems that budgets for promoting and supporting tourism are under pressure. Differing political realities have meant that many US states are facing dramatic budget cuts. There is even talk that Brand USA may be scrapped whilst in the UK a long term focus on austerity has seen the Visit Britain’s … [Read more...]
The Evolution of Tourism Marketing: Artificial Intelligence in Tourism
The term ‘Artificial Intelligence’ is as amazing and technologically advanced as it sounds. We have been hearing it for years in movies and documentaries, but now artificial intelligence is present in the real world and is affecting our everyday lives and the evolution of tourism marketing. This extends through to tourism marketing and the travel and tourism industry in general. I tackled this topic recently at our successful Tourism Marketing Convention, together with my co-director Carolyn Childs and our clients. We discussed the development … [Read more...]
How Responding to Reviews Can Get You More Bookings
Last month I took a family holiday to Phuket in Thailand. We stayed at the Centara Seaview Resort in the small village of Ban Khao Lak. After going through my own traveller path to purchase and being a travel researcher, I took the task on self analysing every step of the way. I went through my own rigorous planning stage which gave me a good insight into certain aspects of the traveller path to purchase. A couple that stuck out include: How little information there is available to a family of 5. This included both holidays in … [Read more...]
ARTN17 Resource Centre
We have curated some of our best travel research reports that touch on the content presented at the ARTN17 Annual Convention. The content is lifted directly from the MyTravelResearch.com premium trends and research hub. Every month we curate the best travel and tourism research and publish special trend reports. We promise to save you hundreds of hours doing your own travel research. Regional Tourism Check out our winning reports and video presentation on all things regional tourism branding and marketing. Carolyn will take you … [Read more...]
5 Challenges Facing Regional Tourism in Australia
"Tourism Gross Domestic Product (GDP) grew 7.4% in 2015–16, well ahead of the 2.3% growth rate for the wider economy. This strong growth is expected to continue, with Tourism Research Australia’s (TRA) forecasts showing that total overnight tourism spend will increase to $196.3 billion by 2026–27, up from $96.8 billion in 2015–16". Tourism Research Australia. So, as delegates gear up for the Australian Regional Tourism Network (ARTN) annual conference, on 23 - 26 October in Canberra, MyTravelResearch.com outlines the key challenges that … [Read more...]
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