MyTravelResearch.com

Easy to use market research and marketing tools for the travel and tourism industry.

  PRICING       LOG-IN
  • Home
  • Blog
  • Subscribe to Travel Trend Reports
  • Insight to Action Products
    • Tourism Marketing Plan Blueprint
    • Tourism Marketing Plan LITE
  • Consulting
  • My Travel Research
  • About Us
    • Our Vision
    • Our Privacy Policy
    • Premium Membership FAQs
  • Testimonials
  • Contact
You are here: Home / Archives for Strategy

Defending and building your destination’s budget.

by Carolyn Childs Leave a Comment

Defending and building your destination’s budget: Using the Aces Up your Sleeve

Using the Aces Up your Sleeve In the first quarter of 2017, the New Zealand government announced that it was increasing Tourism New Zealand’s funding.  But this was a rare event in funding for Destination Marketing Organisations (DMOs) – globally it seems that budgets for promoting and supporting tourism are under pressure.  Differing political realities have meant that many US states are facing dramatic budget cuts. There is even talk that Brand USA may be scrapped whilst in the UK a long term focus on austerity has seen the Visit Britain’s … [Read more...]

Filed Under: Blog Tagged With: Budgets, Destination budgets, Destination Marketing, marketing, Strategy

Are You Asking the Right Questions in Your Tourism Business Strategy?

by Carolyn Childs Leave a Comment

It’s likely no one needs reminding that 2014 was the centenary of the outbreak of World War I. This anniversary leads to a flood of books on the subject with two that seemed to be consistent winners in the reviewers’ eyes: The War that Ended Peace by Margaret Macmillan and The Sleepwalkers by Christopher Clark. ‘The Sleepwalkers’ is next on my reading list, but I can certainly highly recommend ‘The War that Ended Peace’.  One of the most fascinating elements of the book (plot spoiler) is the extent to which policymakers on all sides in Europe … [Read more...]

Filed Under: Blog Tagged With: Business, Strategy, Tourism Planning, Tourism strategy

Search

Our Latest Report

Our Latest Report

Events and Webinars

Member Events and Webinars graphic for sidebar widget image

Marketing Plan Blueprint

Marketing Plan Blueprint

Sign Up

 
Fill out the form to receive our actionable insight.
 
 

Latest Tweets

  • Join @WTACH in #VALENCIA to shape the future of cultural and heritage tourism! https://t.co/INymCj5cL0

    3 weeks
  • Nothing to add!!!! https://t.co/IPCyayXljr

    4 months
  • What can I say ? https://t.co/mcHdr7EU4r

    4 months
  • Very 😄 to join @SiteMinder_News tomorrow to chat changing #travel needs and explore new #tourism horizons 🌅 at 11am… https://t.co/zWFNlKFJdp

    6 months

© Copyright 2023 My Travel Research · Tourism & Marketing · All Rights Reserved