Using the Aces Up your Sleeve In the first quarter of 2017, the New Zealand government announced that it was increasing Tourism New Zealand’s funding. But this was a rare event in funding for Destination Marketing Organisations (DMOs) – globally it seems that budgets for promoting and supporting tourism are under pressure. Differing political realities have meant that many US states are facing dramatic budget cuts. There is even talk that Brand USA may be scrapped whilst in the UK a long term focus on austerity has seen the Visit Britain’s … [Read more...]
Are You Asking the Right Questions in Your Tourism Strategy?
It’s likely no one needs reminding that 2014 was the centenary of the outbreak of World War I. This anniversary lead to a flood of books on the subject with two that seemed to be consistent winners in the reviewers’ eyes: The War that Ended Peace by Margaret Macmillan and The Sleepwalkers by Christopher Clark.‘The Sleepwalkers’ is next on my reading list, but I can certainly highly recommend ‘The War that Ended Peace’. One of the most fascinating elements of the book (plot spoiler) is the extent to which policymakers on all sides in Europe … [Read more...]