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You are here: Home / Archives for Budgets

Defending and building your destination’s budget.

by Carolyn Childs Leave a Comment

Defending and building your destination’s budget: Using the Aces Up your Sleeve

Using the Aces Up your Sleeve In the first quarter of 2017, the New Zealand government announced that it was increasing Tourism New Zealand’s funding.  But this was a rare event in funding for Destination Marketing Organisations (DMOs) – globally it seems that budgets for promoting and supporting tourism are under pressure.  Differing political realities have meant that many US states are facing dramatic budget cuts. There is even talk that Brand USA may be scrapped whilst in the UK a long term focus on austerity has seen the Visit Britain’s … [Read more...]

Filed Under: Blog Tagged With: Budgets, Destination budgets, Destination Marketing, marketing, Strategy

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