We have curated some of our best travel research reports that touch on the content presented at the ARTN17 Annual Convention. The content is lifted directly from the MyTravelResearch.com premium trends and research hub. Every month we curate the best travel and tourism research and publish special trend reports. We promise to save you hundreds of hours doing your own travel research. Regional Tourism Check out our winning reports and video presentation on all things regional tourism branding and marketing. Carolyn will take you … [Read more...]
5 Challenges Facing Regional Tourism in Australia
"Tourism Gross Domestic Product (GDP) grew 7.4% in 2015–16, well ahead of the 2.3% growth rate for the wider economy. This strong growth is expected to continue, with Tourism Research Australia’s (TRA) forecasts showing that total overnight tourism spend will increase to $196.3 billion by 2026–27, up from $96.8 billion in 2015–16". Tourism Research Australia. So, as delegates gear up for the Australian Regional Tourism Network (ARTN) annual conference, on 23 - 26 October in Canberra, MyTravelResearch.com outlines the key challenges that … [Read more...]
What To Do With a Negative Review
A commercial lawyer with experience in travel, tourism and hospitality issues, has shared with an online gathering of travel and tourism leaders, her effective steps to dealing with negative online reviews. Addressing a 23 August MyTravelResearch.com webinar of travel industry leaders, many of them from small businesses in Australia, Alyssa Antcliffe, the principal of Antcliffes Legal, told tourism industry leaders and brand managers that having an online presence and being accessible through online platforms is essential in today’s digital … [Read more...]
Australian Tourism and Hotel Trends with Deloitte
In this webinar, we hosted a special guest - Bryon Merzeo from Deloitte where he gave us a rundown of the latest key tourism trends in Australia. He covers: International Domestic Hotel and infrastructure Supply challenges And general tourism trends you won't want to miss What is great here is that Bryon has put together all loads of key trends and analyses into one central place. He has also given us a sneak peek into the findings of the Deloitte Tourism and Hotel Outlook report. … [Read more...]
How tourism businesses can profit in our ‘post truth’ world
In 2016, a new word entered the English language: post-truth. In fact, it was Oxford Dictionaries’ word of the year. It reflected the idea ‘objective’ facts no longer matter as much as what we believe is true based on what ‘ought’ to be true. Actually, this is the culmination of many years of psychological research in which we understood that consumers fit things into a narrative they already have. One common cognitive bias is what’s called confirmation bias: that we are more likely to believe things that confirm what we already thought than … [Read more...]
Connecting WA with the Malaysia, Indonesia & Singapore markets
I think some people see our Premium Trends Hub as being in competition with other sources. However, we believe the more people use insight the better that is for us. Your STO can be a great source of insight If you have ever heard our presentation on Champagne Insights for the Cost of Fresh Air, you'll know we are keen for destinations and tourism businesses to work with their State Tourism Organisation. There is so much great information they can provide to support your business planning. So we were delighted when we were invited to … [Read more...]
Seniors Travel Trends
Bronwyn talks to Sky News here about some of the latest senior travel trends. Including, intergenerational travel and how some tour companies are changing their travel content to be more flexible. … [Read more...]
Is your tourism business ready for a seismic shift in demographics?
Pick your metaphor: Demographic tsunami or seismic shift . Whatever you choose, the largest shifts in demographics we may ever have seen are coming to your key markets. The overlap between demographics and generations that govern most marketing assumptions (e.g. that Millennials are Youth travellers) are changing. Whatever demographics you target, be it Baby Boomers, Millennials, Gen Z or Chinas 90s kids, you need to understand what is about to happen. To help you understand the implications, MyTravelResearch.com has worked with PATA to … [Read more...]
How to do travel marketing on Snapchat?
Many of our travel research and marketing clients are starting to ask if they should be on Snapchat We are seeing a rapid rise in Snapchat usage and, not just in the youth sectors. With the rise, comes unique marketing opportunities to engage with yes, mostly Gen Z and Gen Y travellers, but an increasing number of 'older' travellers who are showing signs of taking up Snapchat. According to research from MoffettNathanson, Snapchat has already started to buck the stereotype. The firm found that the fastest-growing cohort of Snapchat users is … [Read more...]
Why should businesses conduct tourism research?
One of the great founding narratives of business is that of the millionaire or billionaire who didn’t do any research because they had a great vision. The story is often supported by the Henry Ford quote that if he had asked the customer what they wanted they would have said faster horses. In this article, we will discuss why and how should businesses conduct tourism research. If anything in our ‘post-truth’ world that story has got even stronger: for some people evidence no longer matters. And it is true, that there are occasionally … [Read more...]
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