Pick your metaphor: Demographic tsunami or seismic shift . Whatever you choose, the largest shifts in demographics we may ever have seen are coming to your key markets. The overlap between demographics and generations that govern most marketing assumptions (e.g. that Millennials are Youth travellers) are changing. Whatever demographics you target, be it Baby Boomers, Millennials, Gen Z or Chinas 90s kids, you need to understand what is about to happen. To help you understand the implications, MyTravelResearch.com has worked with PATA to … [Read more...]
Archives for 2017
How to do travel marketing on Snapchat?
Many of our travel research and marketing clients are starting to ask if they should be on Snapchat We are seeing a rapid rise in Snapchat usage and, not just in the youth sectors. With the rise, comes unique marketing opportunities to engage with yes, mostly Gen Z and Gen Y travellers, but an increasing number of 'older' travellers who are showing signs of taking up Snapchat. According to research from MoffettNathanson, Snapchat has already started to buck the stereotype. The firm found that the fastest-growing cohort of Snapchat users is … [Read more...]
Why should businesses conduct tourism research?
One of the great founding narratives of business is that of the millionaire or billionaire who didn’t do any research because they had a great vision. The story is often supported by the Henry Ford quote that if he had asked the customer what they wanted they would have said faster horses. In this article, we will discuss why and how should businesses conduct tourism research. If anything in our ‘post-truth’ world that story has got even stronger: for some people evidence no longer matters. And it is true, that there are occasionally … [Read more...]
Help us shape the future of tourism in Central Australia
Tourism Central Australia (TCA) is conducting a review of its structure and organisation. It is inviting all members of the travel and tourism community who engage with or care about the Red Centre to participate. We're conducting the review on their behalf and there are lots of ways to engage How you can help Complete a questionnaire (click the link that best suits you) TCA members: https://www.surveymonkey.com/r/TCAmembers Former TCA members: https://www.surveymonkey.com/r/TCAlapsed Other businesses in the region: … [Read more...]
5 Step Travel & Tourism Marketing System
Many of us are suffering from information and technology overwhelm when it comes to tourism marketing. Some of us just cannot afford to commission a search engine optimization company to help out in the immediate term. Believe it or not, achieving a robust online presence yourself and within your own team is possible without spending a cent with these 5-step travel & tourism marketing systems. As travel researchers and marketers, we have been experimenting with various methodologies over the last few years since Google switched its … [Read more...]