It's time to turn a page MyTravelResearch.com is 14 years old this August. With 60% of micro businesses failing in the first 5 years, and two thirds failing to make it to ten that makes us survivors. It's been an amazing but tumultuous journey since Bronwyn and I set up the business in 2011 - including Bronwyn leaving, the COVID-19 pandemic and our current disrupted and fast changing world world. During that time we have helped visitor services work out how to engage, identified strategies to recover from COVID and for many verticals and … [Read more...]
MyTravelResearch: A Look Forward Webinar Recording
As promised! Here is the recording video for those who missed our latest webinar. We’ve got you covered! In this session, we shared exciting updates on what’s coming to MyTravelResearch.com in 2025. From new research insights to upcoming industry collaborations, we outlined our plans to help tourism and hospitality professionals stay ahead. … [Read more...]
Making Tourism Trends Work for You: Set-jetting
THIS IS AN EDITED TRANSCRIPT OF OUR VIDEO ON SET JETTING. IF YOU PREFER TO WATCH THE VIDEO YOU CAN CLICK ON THE LINK BELOW. Hello, and welcome to the second in our series of blogs/vlogs where we look behind trends to understand how to make them work for you, demystify them, and help focus your time. This time, we're going to be talking about set-jetting. As I said on both this and the previous trend video (Influencers), the key thing we want you to do with trends is not let them overwhelm you, excite you or distract you, but … [Read more...]
Social Media Statistics for Tourism Marketers in 2024 – Free Content
Our annual update on social media statistics for tourism marketers is out! 2024's edition is our 7th in the series and we know it is one you love... In this dynamic digital landscape, social media continues to shape the way we connect, communicate, and consume information. Thanks to our wonderful content manager, Noe Cano, MyTravelResearch.com's carefully curated data and visually engaging graphics provide a snapshot of the latest trends, insights, and user behaviours across the current most-used social media platforms. Discover these … [Read more...]
Making Tourism Trends Work for You: (1) Influencers
Prefer to read than watch? Then read on Hello, everyone. My name is Carolyn Childs, and I am the CEO of MyTravelResearch.com and a futurist and strategist. This blog piece has been edited from the video transcript to flow as a written document, but we have not changed the key points. We all love a good trend ... Now, one thing about this time of year: sort of back end of one year and the start of the next, is we see a LOT of content that comes out about hot trends. And I'm going to talk to you about that because I'm pleading guilty, I've … [Read more...]
Reflections for the end of 2023 – and 2024
As we come to the end of 2023 (how did that happen so quickly) we've been looking back and reflecting Lots of change, lots of challenges It's been a full on year around the world and in our trends analysis we have seen an unfolding polycrisis - climate change, wars, biodiversity collapse, uncertain economies, widening social outcomes. In Australia, we w ere devastated to see the referendum on a Voice to Parliament fail. But lots of hope too... But we have also seen signs of hope as communities come together, amazing individuals … [Read more...]
5 Tips for Tourism Marketers to Create Content that Engages and Converts
Although there are lots of good ideas The quality of the content will be the core of your campaign and is what will keep your audience coming back for more. It will also give your content vital trust, reputation, and authority in the ‘eyes’ of search engine bots. Google creates changes to its algorithm on a daily basis, but every update still has at its hear a focus on quality (from the user's perspective) and ‘on brand’ content. And quality content starts from a great idea. But how do you create a great idea? Ideation. There are several … [Read more...]
Calling tourism businesses, schools and students in Regional NSW – we’d like your views
We want to know where the gaps in training for tourism and hospitality are MyTravelResearch.com has been commissioned to survey Regional NSW businesses, schools and students on their views on careers and training options in tourism and hospitality. We are looking at whether there is interest in a Tourism and Hospitality Education Centre of Excellence located at an award-winning tourism attraction. If you are a tourism business, school, or student we would love you to answer a short survey. We are offering prize draws to all who … [Read more...]
How Culture and Heritage Tourism Boosts More Than A Visitor Economy
Culture and heritage tourism plays a critical role in building the visitor economy and goes even beyond that. A recent survey showed that over 50% of respondents polled agreed that history and culture are strong influences on their choice of holiday destination. Culture and heritage tourism is a fast-growing and high-yielding sector Statistics also indicate that culture and heritage tourism continues to grow rapidly, especially in OECD and APEC regions. We estimate the direct global value of culture and heritage tourism to be well over … [Read more...]
Local Tourism Marketing – The Low Hanging Fruit
Did you know that shopping and eating at restaurants / cafés are consistently rated as the top 3 activities that people partake in during a holiday or vacation? We often think travel is all about attractions, museums, and tours, however, Destination NSW tells us that the top 3 activities undertaken by domestic visitors (local tourism) to Sydney are: Eating out, dining at a restaurant or café Visiting friends and relatives Shopping for pleasure You will find that these stats are more than likely to be similar in your own city or … [Read more...]
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