Prefer to read than watch? Then read on Hello, everyone. My name is Carolyn Childs, and I am the CEO of MyTravelResearch.com and a futurist and strategist. This blog piece has been edited from the video transcript to flow as a written document, but we have not changed the key points. We all love a good trend ... Now, one thing about this time of year: sort of back end of one year and the start of the next, is we see a LOT of content that comes out about hot trends. And I'm going to talk to you about that because I'm pleading guilty, I've … [Read more...]
Local Tourism Marketing – The Low Hanging Fruit
Did you know that shopping and eating at restaurants / cafés are consistently rated as the top 3 activities that people partake in during a holiday or vacation? We often think travel is all about attractions, museums, and tours, however, Destination NSW tells us that the top 3 activities undertaken by domestic visitors (local tourism) to Sydney are: Eating out, dining at a restaurant or café Visiting friends and relatives Shopping for pleasure You will find that these stats are more than likely to be similar in your own city or … [Read more...]
Riding the Google Travel Roller Coaster
Last week I came across an article that reported how Google had had virtually made organic search results irrelevant on mobile. This of course threw me into a bit of a spin. Did it mean that we all had to pay to be shown on Google these days? It is what we all fear, deep down. However, there was a mention at the end of this article that it was an experiment and that we were not sure if this was going to be the status quo forever. So I contacted David Amerland over the weekend to get some clarification. He also said that Google is always … [Read more...]
FREE Luxury Travel Trends White Paper
It's exciting times for MyTravelResearch.com in the Luxury Travel trends space. We recently announced our partnership with Luxperience to create a new and exciting Insights to Action report into the minds of luxury buyers and consumers. You can find more information here In the meantime, we have just published a free report on Luxury travel for you to download. Free Luxury Travel Trends and Insights White Paper In this report, we define what luxury travel is and we explore who is the luxe consumer. We show you how to connect with them in … [Read more...]
Learn the Benefits of Marketing Persona
As a tourism professional, you’re stretched for time, budgets are tight and you have competing stakeholder needs so marketing persona will be out of your ideas yet. You may not have the time to trawl through hours and hours of research to create and trends to create a best practice and innovative marketing plan. Here is the secret: All successful marketing strategies begin and end with the CUSTOMER. As busy tourism marketing professionals, it is easy to forget. Your customer is absolutely central to your marketing NOT your product or … [Read more...]