The seniors market is the most ignored and underestimated segment of the travelling market. We are unlikely to see another generation of travellers so cashed up and time-rich in our time. We have created an infographic to help you get started with targeting the senior traveller. … [Read more...]
How To Create A Content Strategy For Semantic Search (Part 3)
In part 3 of our articles on Google Semantic Search for the travel and tourism industry, we take you through the practical steps to help create your content marketing plan and be well on the way to being presented in a user search for travel inspiration during the dreaming, planning and booking stages of travel planning. … [Read more...]
Semantic Search For The Tourism Industry – Part 2
Welcome to Part 2 of Google semantic search for the travel and tourism industry. This could be a vital part of your content marketing in the travel industry strategy and we will go through some of the practicalities of implementing a strategy to make the most of semantic search and the knowledge graph as introduced in Part 1 . By doing all or at least some of these things, you will be well on your way to being connected to your potential customers when they are searching the web. The series of articles have been set into 3 parts. … [Read more...]
Google Semantic Search for The Travel and Tourism Industry (Part 1)
The way we all work with Google both as a business and a user changed forever toward the end of 2013 with the introduction of Google Semantic Search. It is not an algorithm update, but an entire overhaul. It is important that we understand the significance of the change and the impact of this semantic search for tourism and the way we have known it up until now. … [Read more...]
Market Research For Tourism
We have posted a short video about why you should consider tourism market research for your business, destination, or association. This is great if you are trying to convince your stakeholders or business partners. Do you want to hear more from us? Want to be kept up to date with the latest travel and tourism insights? Join Our Mailing List. Every 2 weeks, we send the latest practical insight for you to apply to your business and destination marketing. … [Read more...]
How People Book Travel After Researching On A Tablet
In our quest to get more tourism business to think about mobile as a major web presence strategy, we have created this info-graphic to clearly show you the flow of how people book travel after researching on a tablet. Knowing where and how your market is searching for your products can help you implement marketing strategies that are relevant to your customers and help you increase bookings and revenue. Do you want to hear more from us? Want to be kept up to date with the latest travel and tourism insights? Join Our Mailing List. Every 2 … [Read more...]
How The Mantra Group Increases Occupancy Rates, Visitation Levels And Customer Satisfaction
In this article, MyTravelResearch.com spent some time with Ken Minnikin, the Head of Marketing for the Mantra Group. Ken was extremely generous with his knowledge and shares many of the tactics the Mantra Group uses to grow and strengthen the brands of Peppers, Mantra and Breakfree in a domestic market where decline in visitation is common. There is plenty in our interview that you can apply to your business whether you are large operator or a small B & B. 5 Key Take-outs from Ken include: Research underpins all business … [Read more...]
Turkish Treatment: Lessons In Service And Marketing
Australia’s Tourism Industry Could Learn From Turkey The response to Bronwyn’s recent piece on the joys of domestic travel has made me realise how useful it is to have a point of comparison. It gives us some perspective. Last year I spent 5 weeks in Turkey on an (ahem) detailed research trip to make that comparison. It’s a useful comparison because, according to the very useful Economist World in Figures app, Turkey actually sits quite close to Australia in the world tourism rankings on inbound benefits. It’s derived from more visitors … [Read more...]
How to create a Twitter Account
We have a comprehensive How-To Guide for Twitter. Whether you are a new to Twitter or an old hand, you will learn something from our cheat sheets with screen shots. Setting Up Your Twitter Profile Click here for a comprehensive guide on how to open a Twitter Account for your region or business. Twitter is great to keep your visitors up-to-date on the latest with your business or region. Screenshots all the way. Use Hash Tags to Grow Your business Click here for Getting Your Head Around Has Tags. Increase traffic and therefore visitor … [Read more...]
Seniors Travel Research – The Seniors Gap Year
Listen to Carolyn Childs talk to The Australian Newspaper about seniors taking a gap year. Click here to listen. Do you want to hear more from us? Want to be kept up to date with the latest travel and tourism insights? Join Our Mailing List. Every 2 weeks, we send the latest practical insight for you to apply to your business and destination marketing. … [Read more...]