We have posted a short video about why you should consider tourism market research for your business, destination, or association. This is great if you are trying to convince your stakeholders or business partners. Do you want to hear more from us? Want to be kept up to date with the latest travel and tourism insights? Join Our Mailing List. Every 2 weeks, we send the latest practical insight for you to apply to your business and destination marketing. … [Read more...]
Archives for 2013
How People Book Travel After Researching On A Tablet
In our quest to get more tourism business to think about mobile as a major web presence strategy, we have created this info-graphic to clearly show you the flow of how people book travel after researching on a tablet. Knowing where and how your market is searching for your products can help you implement marketing strategies that are relevant to your customers and help you increase bookings and revenue. Do you want to hear more from us? Want to be kept up to date with the latest travel and tourism insights? Join Our Mailing List. Every 2 … [Read more...]
How The Mantra Group Increases Occupancy Rates, Visitation Levels And Customer Satisfaction
In this article, MyTravelResearch.com spent some time with Ken Minnikin, the Head of Marketing for the Mantra Group. Ken was extremely generous with his knowledge and shares many of the tactics the Mantra Group uses to grow and strengthen the brands of Peppers, Mantra and Breakfree in a domestic market where decline in visitation is common. There is plenty in our interview that you can apply to your business whether you are large operator or a small B & B. 5 Key Take-outs from Ken include: Research underpins all business … [Read more...]
Turkish Treatment: Lessons In Service And Marketing
Australia’s Tourism Industry Could Learn From Turkey The response to Bronwyn’s recent piece on the joys of domestic travel has made me realise how useful it is to have a point of comparison. It gives us some perspective. Last year I spent 5 weeks in Turkey on an (ahem) detailed research trip to make that comparison. It’s a useful comparison because, according to the very useful Economist World in Figures app, Turkey actually sits quite close to Australia in the world tourism rankings on inbound benefits. It’s derived from more visitors … [Read more...]
How to create a Twitter Account
We have a comprehensive How-To Guide for Twitter. Whether you are a new to Twitter or an old hand, you will learn something from our cheat sheets with screen shots. Setting Up Your Twitter Profile Click here for a comprehensive guide on how to open a Twitter Account for your region or business. Twitter is great to keep your visitors up-to-date on the latest with your business or region. Screenshots all the way. Use Hash Tags to Grow Your business Click here for Getting Your Head Around Has Tags. Increase traffic and therefore visitor … [Read more...]
Seniors Travel Research – The Seniors Gap Year
Listen to Carolyn Childs talk to The Australian Newspaper about seniors taking a gap year. Click here to listen. Do you want to hear more from us? Want to be kept up to date with the latest travel and tourism insights? Join Our Mailing List. Every 2 weeks, we send the latest practical insight for you to apply to your business and destination marketing. … [Read more...]
Clear As Mud Pricing Costs Tourism Businesses
Clear experience on Pricing in Tourism is more important than ever Introduction by Carolyn Childs, CEO: Back in 2013, MyTravelResearch.co Co-Founder Bronwyn White wrote a piece reflecting on the potentially $30,000 loss a poor experience on tourism pricing had cost a domestic caravan park. As part of our regular review of content, we recently went back to this piece with a view to whether it still had relevance. At MyTravelResearch.com we pride ourselves on producing evergreen content, but seriously the points in this 8-years-old article … [Read more...]
The Highs And Lows Of A Regional Road Trip
Every Christmas we drive to Melbourne with the kids to visit Mum and Dad so I get to reconnect with regional Australia. This is often with somewhat mixed feelings. I have worked with regional tourism for many years now in a marketing and market research capacity so I guess I travel not only as a 'traveller' but also with an eye on the game. Essentially what I notice, is there is so much opportunity for tourism businesses to shine and untapped opportunity. Here are a few of the highs and lows of my family road trip. Regional produce … [Read more...]
Online Reputation Management for Tourism Marketing
Back in the old days, a bad experience communicated by word of mouth could be easily forgotten. The problem businesses and destinations now face is that the Internet doesn't forget, your reputation is there for all to see, comment on and rate. Here is our comprehensive report on how to manage your online reputation. Online Reputation Management Report to download your report. Do you want to hear more from us? Want to be kept up to date with the latest travel and tourism insights? Join Our Mailing List. Every 2 weeks, we … [Read more...]