Perceptive readers of this blog will notice that I tend to draw on a lot of history - and especially military history - analogies. (So as you can imagine I am loving doing all the work on our culture and heritage blogs right now – and watching with great interest all the coverage for the Anzac Day Centenary) In my piece on tourism strategy and the lessons from World War I, I drew on Margaret Macmillan’s great book ‘The war that ended peace” to see the lessons for strategy in tourism businesses. As I noted then, there have been no shortages of … [Read more...]
Online Reputation Management for Tourism Marketing
Back in the old days, a bad experience communicated by word of mouth could be easily forgotten. The problem businesses and destinations now face is that the Internet doesn't forget, your reputation is there for all to see, comment on and rate. Here is our comprehensive report on how to manage your online reputation. Online Reputation Management Report to download your report. Do you want to hear more from us? Want to be kept up to date with the latest travel and tourism insights? Join Our Mailing List. Every 2 weeks, we send the latest … [Read more...]